Lotus’s Stores (Malaysia) Sdn Bhd has unveiled its Chinese New Year 2026 campaign, “Semuanya Ekstra Ongsem (真好价，更HO SHE), reaffirming its commitment to making festive celebrations more affordable, convenient and stress-free for Malaysians.
The campaign goes beyond discounts to deliver a complete festive shopping experience, from essential groceries and reunion dinner staples to rewards, activities and immersive in-store experiences.
“This year’s Chinese New Year campaign is centered on practical value,” said Lotus’s Malaysia commercial director Lee May Li during the launch event held at Lotus’s Kepong in Bandar Menjalara, Kuala Lumpur on Jan 8, 2026.
“Beyond great deals, we have put extra care into curating relevant products, meaningful rewards and engaging activities that truly support how Malaysians celebrate.”
She added, “We understand that shoppers want value without compromise. That’s why we focused on a well-balanced festive assortment that combines quality, price, affordability and everyday essentials; helping customers save time and enjoy the season with greater peace of mind.”
From Jan 1 to Feb 25, shoppers can enjoy discounts of up to 50 percent on more than 1,500 festive essentials across groceries, fresh produce, health and beauty, home living, fashion and electrical appliances.
One of the keys highlights of the campaign is the CNY World experiential zones at 31 selected Lotus’s outlets nationwide, featuring interactive activities, sampling sessions, live cooking demonstrations and brand-led games.
By participating, customers stand a chance to win from a RM700,000 prize pool, including BMW 2 Series Gran Coupe, Proton e.MAS 7 Premium SUV, Jaecoo J7 SUV and Thermomix kitchen appliances.
Another key highlight is the RM888,888 in exclusive rewards for My Lotus’s members. With a minimum spend of RM128 per receipt and submission via the Lotus’s Malaysia App, members qualify to win cash and vouchers, including weekly rewards (10 winners of RM1,680 each) and Grand Prizes (three winners of RM16,800 worth of cash and vouchers).
Other highlights from the campaign include the “Buy 1 Free 1” and “Gift with Purchase” promotions offering premium fresh produce such as XXL prawns, abalone, sea cucumber and bay scallops; and festive gifting and hampers from brands like Eu Yan Sang, Bio Green and Hai-O from RM98, alongside premium fruit gift boxes featuring Fuji apples, Harumi and Red Beauty Mandarin oranges.
Adding to the festive excitement, Lotus’s will host a series of roadshows and collaborations nationwide. These include MY FM DJ appearances at selected Lotus’s stores; My Lotus’s Roadshows at 15 locations and exclusive KYO collaboration at six selected stores, offering shoppers a chance to win prizes such as an iPhone 17 Pro Max, gold bars, Dyson hair appliances and cash rewards.
The campaign was officially launched through an immersive event featuring dumpling-making and yee-sang tossing, supported by Lotus’s brand partners including Coca-Cola. Maggi and Mondelez. The session was intended to share about creating a traditional dish together, which symbolizes ‘wrapping the luck and seal the wealth’ together.
For more information, visit Lotus’s Malaysia website at https://corp.lotuss.com.my/ or its official social media channels on Facebook: https://www.facebook.com/LotussMalaysia, Instagram: https://www.instagram.com/lotussmalaysia and TikTok: https://www.tiktok.com/@lotussmalaysia
 Sdn Bhd has unveiled its Chinese New Year 2026 campaign, “Semuanya Ekstra Ongsem at Lotus's Kepong on Jan 8.){kind=link}