Coca-Cola Malaysia and Alam Flora Environmental Solutions Sdn Bhd (AFES), with the support of Kuala Lumpur City Hall (DBKL), have launched ‘Recycle Me!’ 2026.
The initiative brings community-based recycling education, infrastructure and collection directly to eight People’s Housing Project (PPR) flat communities across Kuala Lumpur.
The programme aims to make recycling more convenient by placing collection points closer to residents and increasing the recovery of eligible PET bottles and aluminium cans.
Launched in 2023, ‘Recycle Me!’ initially focused on PET collection through retail collection points at AEON outlets across Klang Valley.
Running from Oct 2026 to April 2027, Coca-Cola Malaysia is expanding its “Recycle Me!” initiative to collect both PET plastic bottles and aluminium cans directly within local communities, focusing on eight PPR communities.
The initiative seeks to overcome accessibility challenges and foster community-driven recycling habits.
Coca-Cola Malaysia public affairs, communications and sustainability director Selena Tan said the campaign is designed to make recycling more accessible for urban high-rise residents while fostering long-term sustainable waste habits.
“Through Recycle Me! 2026, we hope to make participation in recycling more accessible for residents by bringing collection opportunities closer to where they live.
“Together with our collaborators, we aim to encourage greater participation in the collection of PET bottles and aluminium cans for recycling,” she said.
‘Recycle Me!’ 2026 supports the collection of eligible PET bottles and aluminium cans from participating communities, helping channel these materials back into the recycling value chain.
Residents will have access to monthly collection activities and recycling education programmes.
To encourage active participation, the programme includes rewards and a celebration for the top-performing community. This initiative seeks to provide learnings that can support a scalable model for community recycling across the country.
