More than 10,000 festivalgoers attended the Tiger Roar Asian Music Festival on October 31, 2026, at the Mines International Exhibition & Convention Centre (MIECC) in Seri Kembangan, Selangor.
The festival brought Tiger’s Roar With Courage spirit to life, celebrating Malaysians who pursue their passions, express their individuality and embrace new experiences.
The festival featured Hong Kong rock icon Paul Wong (Beyond) and Taiwanese-American singer-songwriter and rapper ØZI, alongside Malaysian talents 3P, ManHanD, Dato’ Maw, Elva Suyan and S.A.C.
The line-up brought together different generations of music fans for a night of live music, featuring performances ranging from rock and R&B to M-pop and hip-hop.
It included “Courage Confessions,” an interactive digital screen displaying personal stories of courage submitted by attendees, alongside close to 2,000 AI-generated “Courage Songs” created through Tiger Courage Beats
These stories captured moments when Malaysians chose to move forward despite doubt and uncertainty. The festival united these individual acts of courage in a collective celebration of resilience and the communities that carry them through.
The festival also featured a Courage Market, highlighting local food vendors and entrepreneurs. Festivalgoers enjoyed a variety of food, including desserts, sushi rolls, sandwiches and other street food favourites.
Tiger Beer Malaysia marketing manager Julie Kuan said that everyone has an inner tiger and is capable of more than they think, adding that sometimes all it takes is the courage to push past a moment of doubt and take the next step.
“That’s the spirit we’ve been celebrating through Roar With Courage.
“With Tiger Roar Asian Music Festival, we brought these individual stories together through music, reminding Malaysians of the courage they already have within them,” she said.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
