Alce Nero celebrates Organic Month and Pasta Month with its ‘Mindful Choices, Everyday Comfort’ campaign

Italian organic food brand Alce Nero is celebrating Organic Month (September) and Pasta Month (October) with its “Mindful Choices, Everyday Comfort” campaign, featuring healthy organic choices and a free gift promotion.

The campaign philosophy focuses on blending intentional living, sustainable consumption, and wholesome food choices that bring everyday comfort to conscious consumers.

Swap your usual routine for a plate of authentic, 100% organic Italian tradition. Made from crops grown without chemical fertilizers or pesticides, these traditional pastas respect the local ecosystem while offering superior texture, elasticity and taste.

Organic eating is becoming a top priority for Malaysian households, but high costs and low accessibility often make it feel out of reach.

This festive season, Alce Nero is on a mission to change that narrative by proving that certified organic staples are affordable, easy to cook, and readily available on local supermarket shelves.

For Alce Nero, campaigns like Organic Month and Pasta Month aren’t just one-off celebrations, but are part of an ongoing commitment to promoting a sustainable, wholesome, and earth-friendly organic lifestyle habits.

The combination of certified organic standards, authentic Italian heritage, and premium quality makes Alce Nero the pantry staple worth choosing, bringing wholesome, restaurant-worthy cooking accessible and easy for everyday meals.

Alce Nero’s full range of certified organic pasta, including classics like Spaghetti, Macaroni, Penne, Fusilli, and even Kids Alphabet Pasta for the little ones, paired perfectly with its organic pasta sauces in Basil, Vegetable, and Napoletana. Each product is crafted to fit effortlessly into the meals Malaysians already love to cook, enhancing daily dining without changing your favorite recipes.

Beyond their well-known pasta line, Alce Nero’s pantry essentials offer its organic olive oil; organic jams in strawberry, mixed berries and blueberry; and golden wildflower honey, reinforcing the brand’s role as a trusted, everyday source of certified organic ingredients.

‘Every meal starts with a choice, and this Organic Month and Pasta Month, we want that choice to be a healthy and delicious one. Alce Nero has always stood for certified organic quality and authentic Italian heritage, and we can’t wait for more Malaysian families to make it part of their everyday cooking,” said A.Clouet (Malaysia) marketing director Teoh Wei Ling.

To celebrate Organic Month and Pasta Month, Alce Nero Malaysia is hosting a special promotional campaign at selected Village Grocer, Jaya Grocer and B.I.G @ Publika outlets.

Shoppers who spend RM30 or more on participating Alce Nero products can redeem an exclusive limited-edition Alce Nero lunch bag.

For more information or follow Alce Nero on @alceneromy on Instagram and Alce Nero Malaysia on Facebook.