Toshiba x Parenthood: Empowering breastfeeding moms

Toshiba Lifestyle Malaysia and Parenthood launched the “Empowering Every Mother’s Journey” initiative on August 18, 2026, at The Grounds KL, Mahsa Avenue, in Kuala Lumpur.

Officiated by Parliamentary Select Committee for Women, Children and Community Development chairperson Yeo Bee Yin, the event celebrated World Breastfeeding Month by focusing on inspiring and empowering nursing mothers through meaningful conversations, expert insights, interactive zones and community activities.

Toshiba Lifestyle Malaysia head of brand management Vanice Foo said that innovation must enhance everyday life – helping families and mothers with smart home solutions and useful insights so they can face important moments with confidence.

“By integrating technology, education and community care, we aim to support mothers throughout their breastfeeding journey and contribute towards healthier beginnings for newborns,” she said.

Yeo Bee Yin, who is also Puchong MP, said breastfeeding extends beyond the individual mother; it relies on active backing from families, local communities and healthcare professionals.

“Mothers may face many challenges as they navigate their motherhood journey. Today’s initiative demonstrates the importance of collaborations between the public and private sectors to educate and build a more supportive environment for mothers and babies,” she said.

The workshop featured a panel discussion with Yeo; certified lactation consultant and infant care expert Elizabeth Richard; and model, ceramist and wellness advocate Natasha Hudson

The panelists shared diverse perspectives on the realities of breastfeeding, highlighting the importance of education, support systems and informed choices in empowering mothers throughout their breastfeeding journeys.

Elizabeth Richard said that breast milk provides vital nutritional and protective benefits that support an infant’s growth, development and overall well-being.

“However, breastfeeding can come with physical, emotional and practical challenges, and without the right information and support, mothers may find it difficult to continue.

“Consistent education, professional guidance and a supportive environment are therefore essential in helping mothers feel more confident throughout their breastfeeding journey,” she said.

Parenthood founder and forum facilitator Teresa Chin said that bringing together different voices, including experts, mothers and industry partners, is vital to improve maternal and newborn healthcare.

“We are proud to bring together experts, mothers and industry partners to address a topic of national interest in supporting maternal and newborn well-being,” she said.

Meanwhile Natasha Hudson shared that every mother’s journey is unique and special – it brings its own mix of challenges and happy moments.

“Having the right support can make a meaningful difference. Conversations like these are important reminders that a mother’s well-being matters too,” she said.

In conjunction with the breastfeeding awareness event, Toshiba Lifestyle Malaysia is donating RM60,000 worth of home appliances, including refrigerators, washing machines, dryers, and dishwashers, to three local confinement centres – The Nesting Place Confinement Centre, Kimporo Postnatal Rejuvenation Centre and LYC Mother & Child Centre, – earning the Parenthood Records title for the “Most Home Appliances Donated to Confinement Centres”.

The refrigerators will support the safe and hygienic storage of expressed breast milk, while the other home appliances will help enhance the care environment and provide greater comfort and convenience for mothers and newborns during postpartum recovery.

The 5-Senses Toshiba Lifestyle Experience Zone, a multi-sensory space, highlighted hygienic breast milk storage and home appliances designed to support new mothers and growing families.