Nescafe fuels frontliners with coffee at HPUSM Kubang Kerian, serving over 30,000 drinks  

Nescafe Malaysia ran its 30-hour “Ngopi Dulu & Kekal Bersemangat Bersama” (Have a Nescafe First to Uplift Spirits) recharge campaign to Hospital Pakar Universiti Sains Malaysia (HPUSM) in Kubang Kerian, Kelantan.

The event honoured healthcare workers by providing non-stop coffee and uplifting support to sustain their dedication and commitment to the nation.

Running from 6am on August 10 through to 12pm on August 11, Nescafe strategically placed coffee stations across key staff zones at HPUSM, a premier specialist and teaching hospital in the East Coast, distributing over 30,000 free coffee drinks, such as Nescafe Classic, Nescafe 3-in-1, and Ready-To-Drink cans, to support hardworking healthcare workers during their demanding shifts.

Nescafe is running a nationwide campaign to support everyday Malaysians and frontline workers with free coffee and uplifting messages. This nationwide initiative highlights how a simple cup of coffee can inspire people and bring communities together during hard work.

Nescafe Malaysia consumer marketing manager (coffee) Khoo Sui Ying said that small daily acts of care and connection such as sharing coffee and moments of encouragement help sustain frontliners and healthcare providers through their demanding, round-the-clock hospital routines.

“This is just one step in our ongoing journey to recharge and uplift Malaysians, and we look forward to reaching out to even more heroes this year. Because every cup that we share is a promise to fuel the frontliners that support our nation,” she said.

Nescafe’s 30-hour “Nescafe Dulu & Kekal Bersemangat Bersama” initiative reflects its ongoing community efforts to uplift local communities and foster unity across Malaysia through coffee experiences.