Resorts World Genting (RWG) and online travel platform Agoda have formalised a strategic collaboration through a Memorandum of Understanding (MoU) to drive digital connectivity, tourism marketing and travel innovation.
The collaboration reflects a shared commitment to enhance travel experiences through seamless technology integration, targeted marketing initiatives, and greater accessibility for travellers across domestic and international markets.
A key highlight is the successful direct API integration between Genting Malaysia Berhad (GENM) and Agoda, streamlining the booking experience for travellers while boosting the visibility of GENM’s portfolio of hospitality properties, including Resorts World Genting, Resorts World Awana, Resorts World Kijal and Resorts World Langkawi, to Agoda’s global audience.
It had been specifically designed to enhance digital travel experiences and support the Visit Malaysia 2026 (VM2026) campaign.
The collaboration will also be expanded to include selected attractions, including the Genting SkyWorlds Theme Park and Eufloria Gardens & Sculpture Park, allowing travellers to effortlessly bundle their hotel stays with attractions in a single comprehensive booking experience.
Through this integration, Agoda users will enjoy instant access to real-time room availability, promotional offerings and bundled packages across GENM’s properties.
The collaboration will also see joint marketing campaigns, digital promotions and customised travel offerings aimed at driving tourism arrivals and enhancing visitor experiences. This includes curated hotel and travel packages tailored to different regional markets and traveller preferences.
The initiative aligns with the aspirations of VM2026, supporting Tourism Malaysia’s efforts to position the country as a leading travel destination in the region. By leveraging Agoda’s extensive international reach and digital travel platform, the collaboration is expected to strengthen Malaysia’s visibility among regional and global travellers.
Resorts World Genting (RWG) sales, marketing and public relations executive vice president Spencer Lee said the collaboration represents an important step in expanding RWG’s digital reach and strengthening its connection with travellers worldwide.
“This collaboration with Agoda reflects our continued commitment to enhancing accessibility, convenience, and value for our guests through digital innovation and strategic partnerships.
“With the direct API integration now completed, we are able to deliver a smoother and more seamless booking experience while further strengthening the visibility of our resorts to Agoda’s global audience,” he said.
Meanwhile, Agoda Malaysia and Brunei country director Fabian Teja expressed enthusiasm about the newly completed Direct API integration between the resort and the platform.
“This is an important step in enhancing digital connectivity and traveler convenience.
“With Agoda’s extensive regional and global reach and Genting Malaysia Berhad’s strong hospitality portfolio, we can encourage greater visibility, deliver more relevant travel offerings and support Malaysia’s broader tourism aspirations under Visit Malaysia 2026,” he said.
The MoU reflects both parties’ intention to explore broader collaboration opportunities in tourism promotion, digital marketing innovation, and customer engagement initiatives.
