Cosway (M) Sdn Bhd officially opened its first Cosyoung flagship store at Berjaya Times Square in Kuala Lumpur on August 8, 2026.
The new modern concept store targets younger consumers with a fresh line of beauty, health and lifestyle goods.
Evolving from the concept first introduced during Cosway’s 46th anniversary Cosway Reimagined movement at LaLaport BBCC last year, this physical destination serves as a modern, youth-focused version of Cosway, redefining how modern urbanites experience everyday beauty and holistic wellness.
The launch marks a full-circle milestone for Cosway chief executive officer Chryseis Tan, who previously served as CEO of Berjaya Times Square in 2017.Nine years later, she returns to the landmark shopping destination to unveil the official home of Cosyoung.
Tan said the creation of Cosyoung is to pivot the 46-year-old brand toward younger, digital-first consumers in Malaysia, blending its long standing household trust with trendy, science-backed beauty and wellness needs.
“With Cosyoung, we take our multi-generational legacy in beauty and wellness and express it in a way that feels younger, personal, and connected. We want everyone who walks through these doors to explore and discover what genuinely works for them,” she said.
Meanwhile, Cosway managing director Leslie Cheng said modern retail must provide value beyond traditional product displays; it should be useful, intuitive, and worth spending time in.
“This flagship provides a tangible model for how we intend to grow Cosyoung into key urban communities, offering a unified approach to everyday wellbeing backed by strong pre-launch momentum and clear expansion plans over the next 24 months,” he said.
Moving away from traditional shelf-browsing, the store’s warm, minimalist interior features three interactive discovery zones tailored to the natural rhythms of a balanced day:
- Aesthetic Beauty & Skincare: A curated gallery showcasing advanced formulations, clean skincare rituals, and targeted treatments for urban radiance.
- Inner-Health Nutrition: A dedicated space for nutritional supplements, wellness elixirs, and functional foods that support wellbeing from within.
- Conscious Lifestyle Essentials: Practical and considered everyday products designed to elevate home and personal environments naturally.
Visitors are invited to drop in for personalised beauty and wellness analysis sessions, offered periodically to help consumers tailor their everyday routines.
Located at LG-05 & LG-06, lower ground floor of Berjaya Times Square, the flagship store functions as a permanent sanctuary for product discovery, brand collaborations and conscious lifestyles.
 Sdn Bhd officially opened its first Cosyoung flagship store at Berjaya Times Square in Kuala Lumpur on August 8, 2026.){kind=link}