Global cybersecurity company Kaspersky has achieved fourfold growth in sales among its managed service providers (MSP) in the first three years, between 2019 – 2021, of its MSP Foundation project.
In addition, the number of active partners has increased three and a half times since 2018, with significant growth in Europe, North America, and South Africa.
Factors that has made the Kaspersky MSP program attractive and beneficial for service providers are the new flexible pay-as-you-go monthly subscription plan; user-friendly License Management Portal for partners; and multi-layer cybersecurity product stack.
The new pay-as-you-go subscription plan allows MSPs to benefit from an OPEX model and to alter license conditions whenever their customers require, which means paying only for what they need at that moment.
Another area that ensured the success of the MSP Foundation project was the development and adaptation of Kaspersky’s portfolio to service providers of various sizes, security expertise levels and verticals they cover. Kaspersky products allow MSPs to automatically safeguard customers’ endpoints and cloud workloads from threats.
Moreover, products such as Kaspersky Endpoint Detection and Response Optimum, and Kaspersky Managed Detection and Response also arm MSPs’ internal security teams with detection and investigation tools along with analytical expert power, knowledge, and assistance in providing services. The portfolio also includes products which help MSPs to provide specialized security for embedded devices such as ATM and POS in finance and banking, along with protection of industrial control systems (ICS). MSPs can customize their services for clients using various tiers and products while operating from one console in the cloud.
The MSP market is expected to double in the next few years, growing from USD243.33 billion in 2021 to USD557.10 billion in 2028 by an increase in client base and also a focus on expanding their service portfolio, as revealed in a global survey of service providers.
With data breaches, cloud adoption and other unsolved security challenges named by clients in the study, IT security services have been gaining weight and becoming the ‘must have’ in MSPs’ service portfolios.
Kaspersky said it will continue investing in MSP businesses following the success of the MSP Foundation three-year project. The company plans to introduce more products and services specifically for security service providers (MSSPs); continue to support a cloud-first approach and automation of many routine operations; and integrate more products into a unified MSP-ready single management platform.
“We’ve come a long way and our partners note this. For further MSP development, we will focus even more on process automation, portal functionality enhancement, and aligning more products with the MSP-readiness concept. These initiatives will support the great promise of transforming our resellers into managed security service partners,” said Kaspersky corporate business vice president Veniamin Levtsov.
