A new research by Kaspersky Safe Kids, a smart parental monitoring system, has revealed the online content children were most interested in during autumn 2021 (Sept 1 to Nov 30).
For games, kids were frequently searching for Genshin Impact and Poppy Playtime.
The most popular toys among kids appeared to be Barbie and Lego.
British rock band Coldplay, surprisingly became popular among children following a collaboration with the K-Pop band BTS.
This holiday season, it’s time for parents to find the perfect gifts for kids. To help adults navigate gift choices, Kaspersky studied the interests of children in different areas (games, music and movies/cartoons).
It analyzed anonymized data such as search queries and the most popular Android applications as well as website categories, all voluntarily provided by Kaspersky Safe Kids users between September and November 2021.
Games
Gaming appeared to be the most popular topic on YouTube this autumn, accounting for 28.4% of all queries.
Two newcomers hit the top game searches this year – Genshin Impact and Poppy Playtime. Minecraft came in second with 22.4%. Additionally, Minecraft’s Let’s Play series turned out to be more popular than Roblox, whose share of requests was 5.9%. Meanwhile, the leading gaming YouTube channels were MrBeast, EdisonPts and Paluten.
Music
Music-related queries ranked second in terms of the number of YouTube searches with a share of 19.1%. The most popular musicians were BTS, BlackPink, Lil Nas X, Ariana Grande and Twice. The most well-known songs were CKay – Love Nwantiti, and two new tracks from one of the BlackPink members, LISA – ‘LALISA’ and ‘MONEY’.
K-Pop still appeared to be popular among children. Thanks to the joint hit My Universe with Korean group BTS, Coldplay, which had not previously featured, suddenly rose into the sphere of kids’ interests.
Movies and TV shows
12.1% of all requests were for films, cartoons and TV shows. Children were most frequently looking for cartoons – the share of queries was 56.4%. Most kids searched for Peppa Pig and Miraculous: Tales of Ladybug & Cat Noir. The share of requests for TV shows was 35.3%. Leaders were German show Hilf mir is the! Jung, pleite, verzweifelt and Berlin tag und nacht, Korean drama A Beauty of Revenge, and Mr. Bean. When it comes to movies, children were mostly interested in Venom: Let There Be Carnage and Spider-Man: No Way Home.
Toys and gifts
As for search queries related to toys and possible gifts, LEGO and Barbie were the leaders. From the educational sphere, children were most interested in the animal world and experiments in chemistry and physics.
Anna Larkina, web content analysis expert at Kaspersky said it is important to understand the global trends of children’s interests and for parents to know what their children are passionate about.
“A gift based on something super popular at the moment can be useful and will not become outdated, like new Vans’ sneakers, for example. Alternatively, a child’s preferences for games, movies, or music provide good clues. If they are a music lover, gifts such as good headphones will be an excellent option,” she said.
To ensure children have a positive online experience, Kaspersky recommends that parents:
- Involve themselves in children’s online activities from an early age, so it becomes the established norm.
- Set clear ground rules about what children can and can’t do online and explain why they have been put in place. These will need reviewing as children get older.
- Surf and learn together. See where children spend their time online and explore how to best keep them safe.
- Consider downloading parental control apps and discuss the topic with their children to explain how such apps work and why they need them to stay secure online.
