Ice-Watch Malaysia has officially launched the Bewatch Chrono collection, a new line of stylish men’s chronographs designed for versatility, featuring a 41mm polyamide case, comfortable silicone straps and six distinct color options.
The event took place at Time Zone Sales and Service Center, Ampang on April 17, 2026, featuring Ice-Watch founder Jean-Pierre Lutgen from Belgium and Datuk Seri Meer Habib of the Habib Group, which serves as the exclusive distributor in Malaysia.
Known for “less is more” design, these 10 ATM (100 meters) water-resistant, Miyota-powered watches are marketed for everyday wear.
The Bewatch Chrono marks Ice-Watch’s focus on re-engaging the male audience with a clean, confident take on the classic chronograph.
Designed for modern lifestyles, the collection serves as a direct effort to offer fashionable, high-quality and reasonably priced timepieces tailored specifically for men.
Founded in Bastogne, Belgium in 2007, Ice-Watch has established itself as a globally recognized watch brand known for its colourful, optimistic and innovative approach to accessible timepieces.
Today, the brand is present in over 55 countries and offering a diverse color-focused range that includes silicone, steel, digital and Swiss-made watches.
