Mydin commits to empowering local entrepreneurs through wider market access

Mydin Mohamed Holdings Bhd (Mydin) has reaffirmed its commitment to expanding market access for homegrown businesses through the launch of its “Jom Malaysia: Ikon Lokal” campaign.

Organized in collaboration with the Ministry of Domestic Trade and Cost of Living (KPDN), the campaign aims to expand marketing opportunities for local products to consumers.

The initiative provides vital exposure, business matching and shelf space to small and medium enterprises (SMEs), small and medium industries (SMEs) and entrepreneurs with disabilities (PWDs) facing rising operating costs and strict market competition.

Mydin managing director Datuk Wira (Dr) Haji Ameer Ali Mydin said market access is one of the important factors that can help local entrepreneurs increase sales and grow their business sustainably.

He said apart from producing quality products, entrepreneurs need to take advantage of marketing opportunities, strengthen product competitiveness and understand consumer needs.

“It is not easy for small entrepreneurs to grow their business. Some have quality and potential products, but need the opportunity to introduce their products to a wider market.

“Mydin itself started from a board shop. The experience taught us that opportunity, effort and determination are among the important elements in developing a business,” he said.

According to Ameer, Mydin will continue to support efforts to expand market access to local products through collaboration with various parties.

He said although Mydin is no longer a small and medium enterprise, the company understands the challenges faced by local entrepreneurs, especially related to operating costs, market competition and efforts to increase sales.

Meanwhile, a total of 16 entrepreneurs from NS Choice and the Negeri Sembilan Islamic Religious Affairs Department’s Halal Kotej Go Global initiative participated in the programme to highlight local products and the uniqueness of Negeri Sembilan to consumers.

The program also involved the Selangor Youth Community, with the aim of expanding the participation of seven businesses run by persons with disabilities (PWD) in the fields of entrepreneurship and economy.

Mydin also contributed RM500 cash vouchers to each PWD entrepreneurs involved.

“PWDs not only need help, but also opportunities to prove their abilities. With market access and appropriate support, they are able to develop their businesses and achieve a more independent life,” Ameer said.

The sales carnival in conjunction with the Jom Malaysia: Local Icons Campaign runs until Oct 25, giving the public with the opportunity to purchase local products and support participating entrepreneurs.