Home-grown kopitiam chain Hock Kee Kopitiam and Grand Millennium Kuala Lumpur, a 5-star hotel in Bukit Bintang, officially launched a strategic partnership on Oct 12, 2026 to promote authentic Malaysian kopitiam culture and local food heritage to international travellers.
The collaboration brings together two prominent brands in Bukit Bintang to promote local food heritage for the Visit Malaysia 2026–2027 campaign by integrating local culinary experiences into the hospitality journey.
As part of the first phase of this partnership, guests staying at Grand Millennium Kuala Lumpur receive an exclusive 10% dining privilege at all Hock Kee Kopitiam outlets nationwide.
Beyond the initial dining privilege, both brands are discussing the creation of jointly curated room and dining packages, as well as bringing signature Hock Kee dishes such as its signature laksa directly within the hotel’s own dining venues.
Future initiatives may expand to include cross-brand promotions, joint marketing campaigns and tourism-related activations that connect travellers with Malaysian cuisine and culture. These collaborative projects will roll out progressively as the partnership develops.
Tourism Malaysia deputy director-general (promotion) and head of secretariat Visit Malaysia 2026-2027 Mohd Akbal Setia said Malaysia recorded 17.5 million international visitor arrivals in the first five months of 2026, reflecting continued interest in the country as a travel destination.
“As we build on this momentum through Visit Malaysia 2026-2027, our focus is not only on attracting more visitors, but also on encouraging them to experience what makes Malaysia unique.
“Food is an important part of that experience, and our kopitiam culture reflects the diversity, warmth and togetherness of Malaysian society.
“We welcome collaborations such as this between Hock Kee Kopitiam and Grand Millennium Kuala Lumpur, which help bring our local food heritage closer to international visitors,” he said.
Hock Kee Kopitiam founder Nick Ng said that the collaboration aims to make authentic Malaysian flavours and kopitiam culture more accessible to international travellers.
“This partnership allows us to bring the Hock Kee experience beyond our own outlets and into more touchpoints along a traveller’s journey. We hope to work with Grand Millennium to make Malaysian food part of how visitors experience and remember Malaysia,” he said.
Meanwhile, Grand Millennium Kuala Lumpur general manager Jim Khoo highlighted that the property utilizes its prime, central location to seamlessly connect guests with the city’s dynamic cultural heritage, local culinary scene, and rich historical narratives.
“Through this partnership, we aim to create a more meaningful guest experience that extends beyond our hotel, while promoting Malaysia’s rich heritage and celebrating the traditions that define our local culture.
“Ultimately, we want our guests to take home not just memories of their stay, but also a deeper appreciation of Kuala Lumpur and the people, culture and flavours that make Malaysia unique.
“As we move towards Visit Malaysia 2026-2027, we look forward to exploring more opportunities for both brands to showcase Malaysia’s rich heritage and position the country as a welcoming and memorable destination,” he said.
The partnership marks the beginning of a longer-term collaboration between Hock Kee Kopitiam and Grand Millennium Kuala Lumpur, bringing together their respective strengths in dining and hospitality as Malaysia prepares to welcome more visitors for Visit Malaysia 2026- 2027.
Both parties will continue to develop new collaborations and guest offerings under the partnership, with further initiatives to be introduced progressively.
