Pos Malaysia Berhad, the national post and parcel service provider, in collaboration with PayNet, Malaysia’s national payments network, hosted the prize-giving ceremony for the e.MAS or EMAS Contest, a nationwide campaign that ran from Aug 4 to Nov 3, 2025.
The contest, which attracted more than 19,000 entries nationwide, promoted cashless adoption by rewarding customers who spent RM150 using MyDebit or DuitNow QR at Pos Malaysia outlets.
The Grand Prize winner received a Proton e.MAS car and cash, with 200 total winners rewarded across various prize tiers.
Pos Malaysia Berhad chief retail officer Khazalin Ghuzal said the campaign was designed to go beyond mere transactions, making digital payments both seamless and rewarding for everyone.
“By utilising our extensive retail network, we have created a more secure environment for our customers and businesses, while driving measurable growth in awareness and conversion across every segment.
“We are proud to champion a cashless future that offers greater convenience and speed – all while staying true to our passion for building trust to connect lives and businesses for a better tomorrow,” she said.
The e.MAS or EMAS campaign is part of the ongoing three-year strategic collaboration between Pos Malaysia and PayNet to accelerate cashless payments adoption and digital transactions nationwide.
The initiative leverages Pos Malaysia’s extensive network and transactional volume to promote secure, convenient payment methods such as MyDebit, FPX, and DuitNow QR, reducing reliance on cash and enhancing customer experience.
The Grand Prize winner Mohd Hafizuddin Shoeib, 35, from Alor Setar, Kedah drove home a Proton e.MAS worth RM120,000 along with RM5,000 cash.
The campaign also offered monthly prizes, including three Hisense 55” 4K Smart TVs, four RM1,000 cash prizes, 12 AEON shopping vouchers and 42 petrol cards. In addition, each of the 16 weekly online winners received a 0.5g gold coin.
PayNet chief commercial officer Azrul Fakhzan Mainor said their collaboration with Pos Malaysia shows how strategic partnerships can unlock access to digital payments nationwide.
“By integrating MyDebit and DuitNow QR across Pos Malaysia touchpoints, we are making secure and seamless cashless payments are part of everyday transactions for millions of Malaysians, including communities that rely on Pos Malaysia for their daily needs.
“As we continue to grow these digital touchpoints nationwide, we are helping to bring the benefits of digitalisation into daily life and supporting Malaysia’s broader goals for inclusive financial growth,” he said.
For more information, visit Pos Malaysia website at www.pos.com.my, or its official social media channels on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.
