Ahmad Tea, a renowned British tea brand, marked its 40th anniversary with a Ruby Jubilee celebration in Kuala Lumpur on September 17, 2026, marking four decades of family heritage, craftsmanship and global tea excellence.
Founded in Southampton, England, in 1986 by Rahim Afshar and his brothers, Ahmad Tea has built a global reputation by sticking closely to the founding principle: quality should never be compromised, and every product should be worthy of being served in the family home.
Ahmad Tea’s journey began with a small family tea shop in Southampton and has since become a globally respected British tea company. Despite its international presence, the brand remains family-owned and firmly rooted in its founding passion for tea.
Through discerning tea selection, masterful blending and an uncompromising commitment to quality, Ahmad Tea has developed an extensive portfolio encompassing classic British black teas, refined herbal infusions and contemporary tea varieties. This breadth reflects both the company’s heritage and the evolving tastes of tea drinkers around the world.
The Ruby Jubilee celebration in Malaysia hosted at The Estate on Federal Hill on Sept 17, 2026, featured a 40-Year Heritage Wall, exclusive tea-tasting sessions, and an expansive showcase of its diverse premium blends.
The anniversary is highlighted by the introduction of Sencha, a premium new green tea product line; and the appointment of Premier League footballer Antoine Semenyo as its Global Brand Ambassador.
The partnership forms part of Ahmad Tea’s global “Preparation Is Everything” campaign, which highlights the importance of preparation, discipline and consistency in achieving excellence.
The campaign reflects a philosophy shared by both Ahmad Tea and Semenyo – that excellence is not achieved by chance, but through preparation and a commitment to getting the details right.
The Sencha launch represents a significant milestone in the company’s evolution, combining its traditional tea-blending expertise with modern consumer preferences.
As Ahmad Tea enters its next decade of operation, the company effectively balances heritage and innovation to ensure long-term business longevity. The brand preserves its core family values that have guided the business for four decades while actively evolving to meet contemporary consumer expectations.
From its Southampton beginnings to its growing international presence, Ahmad Tea’s purpose remains unwavering: to create tea worthy of being served at every home.
