The 2nd Lanhua Malaysia Expo (officially known as the Shandong–Malaysia Brands Exhibition and Trade Fair) officially opened on May 22, 2026, at the IOI City Mall in Putrajaya.
The three-day trade fair, which runs until May 24, 2026, focuses on strengthening bilateral economic ties and trade opportunities between Shandong Province, China and Malaysia.
Co-organized by Shandong Lanhua Group, the event gathers more than 160 participating enterprises from Shandong and Malaysia.
Exhibited products cover a wide range of sectors, including food and beverages, hardware and safety products, automotive accessories, outdoor products, home textiles and office furniture.
Distinguished guests attending the opening ceremony included Deputy Agriculture and Food Security Minister Datuk Chan Foong Hin, Malaysia Shandong Qilu Chamber of Commerce president Fu Qinglan, China–Shanghai Cooperation Organization Technology Innovation Cooperation Center (Malaysia) director Wang Dawei, Shandong Lanhua Group deputy secretary of the party committee, vice chairman and executive president Liu Jian, and Malaysia China Enterprises Association president Ni Qingjiu.
Also in attendance were Entrepreneur and Cooperatives Development Ministry deputy undersecretary (franchise and vendor development division) Aidi Azli Wahit, Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) deputy president Datuk Lua Choon Hann, and Malaysia-China Chamber of Commerce president Tan Sri Loh Kok Seong.
In her speech, Qinglan highlighted the chamber’s long-standing commitment to strengthening economic, trade, and cultural exchanges between Shandong and Malaysia.
She noted that Malaysia has become Shandong’s largest trading partner within ASEAN, while many Shandong enterprises such as Lanhua Group Malaysia Overseas Mall, Haier and SITC Logistics have achieved remarkable success in the Malaysian market.
She expressed hope that the exhibition would serve as a strategic bridge to deepen bilateral business engagement and establish a benchmark platform for Shandong–Malaysia economic cooperation.
Meanwhile, Liu Jian introduced Linyi, Shandong – a renowned commercial and trade city in China – as well as the diversified business portfolio of Lanhua Group. He emphasized that Malaysia’s strategic location in Southeast Asia, favorable business environment, and vast market potential make it a vital gateway for Shandong enterprises entering the ASEAN market.
This year’s exhibition showcases thousands of premium products from Shandong, carefully selected to meet Malaysia’s diverse consumer demands.
Looking ahead, Lanhua Group plans to further strengthen operations of its Malaysia Overseas Mall to support enterprises from both countries in expanding internationally and to elevate China–Malaysia economic cooperation to new heights.
Datuk Lua congratulated the organizers on the successful opening of the exhibition. He remarked that Shandong, as one of China’s leading economic and manufacturing provinces, possesses a strong industrial foundation.
The exhibition provides an excellent platform for Malaysian businesses to explore Shandong brands while helping Shandong enterprises expand into the ASEAN market. He hoped the event would further enhance cooperation between Malaysia and Shandong in trade, agriculture, technology, tourism and cultural sectors.
Qingjiu stated in his speech that Shandong has significant strengths in advanced manufacturing, modern agriculture, and intelligent equipment industries, while Malaysia offers advantages in strategic location, halal industries, and ASEAN market access.
The strong complementarity between both economies creates immense collaboration opportunities. He noted that the exhibition brings together quality enterprises and specialty products from both countries, providing valuable opportunities for brand promotion, business matching, and channel expansion. The association will continue leveraging its platform to promote deeper cooperation and mutual growth between Chinese and Malaysian businesses.
Datuk Chan praised the cooperation potential between Shandong and Malaysia in agriculture and the food industry. He emphasized that Shandong’s expertise in agricultural processing, smart agriculture, and cold-chain logistics complements Malaysia’s strengths in agricultural resources and internationally recognized halal certification systems.
He encouraged both sides to deepen collaboration in food safety standards recognition, joint research and development, and brand-building initiatives to benefit businesses and communities in both countries.
In addition to product exhibitions and business matching sessions, the expo will also host eight thematic forums, business networking sessions, livestream e-commerce showcases and influencer engagement activities.
Topics include halal certification, cross-border e-commerce product selection, TikTok e-commerce operations, and overseas business tax and compliance strategies. These practical sessions aim to empower enterprises to expand markets, identify business opportunities, and strengthen commercial partnerships, further advancing Shandong–Malaysia economic and trade cooperation into broader and deeper areas.
–Malaysia Brands Exhibition and Trade Fair opens on May 22-24 at IOI City Mall, Putrajaya.){kind=link}