888 Tea & Coffee launches Bersama Kita Tertarik, celebrating Malaysia’s unity through music    

Malaysian homegrown beverage brand 888 Tea & Coffee launched “Bersama Kita Tertarik” a multicultural musical tribute celebrating Malaysia’s unity and iconic teh tarik culture in conjunction with Merdeka Day 2026.

The event held on August 22, 2026, at IOI City Mall, Putrajaya was officiated by Tourism Malaysia deputy director general (promotions) Mohd Akbal Setia.

Supported by Tourism Malaysia, the initiative celebrates teh tarik as more than just a beverage – it is part of the Malaysian way of life. Whether at a neighbourhood mamak stall, a kopitiam or around the family table, a cup of teh tarik has always brought people together, creating moments of conversation, friendship and connection.

The campaign features artistes Alif Satar & The Locos, Danny Koo and Kidd Santhe representing Malaysia’s diverse communities, performing “Bersama Kita Tertarik” together for the very first time to honor the drink that unites all Malaysians.

The event also introduced the new 888 Teh Tarik Malaysia, a 3-in-1 instant milk tea product made with premium tea extract and no artificial colouring, marking over 80 years of heritage in preserving the authentic taste of one of Malaysia’s most iconic beverages.

Together, the music video premiere and product launch celebrate the spirit of Merdeka through unity, heritage and national pride through shared teh tarik traditions.

888 Tea & Coffee is an official strategic partner of Tourism Malaysia for the Visit Malaysia 2026–2027 campaign. The partnership promotes Malaysia’s iconic teh tarik culture, unity, and heritage to the world.

Research on Malaysia’s culinary tourism has also highlighted how the preparation and enjoyment of teh tarik, particularly its distinctive “pulling” method of pouring the hot milk tea between two cups cools the drink and creates a rich foam. This cultural practice fosters deep social connections and authentic shared experiences between locals and international visitors.

Beyond its role as a traditional beverage, teh tarik offers travellers an authentic glimpse into Malaysia’s warmth, creativity and multicultural heritage.

“Teh Tarik has become an integral part of Malaysia’s everyday life. From neighbourhood restaurants and kopitiams to homes, teh tarik connects people across communities and generations.

“This simple beverage has transcended its ordinary role to become a reflection of Malaysia’s culinary heritage, diverse culture and warm hospitality.

“The rich taste and strong cultural association of teh tarik have become a unique Malaysian experience that can be shared with visitors from around the world, further strengthening Malaysia’s appeal as a leading gastronomy tourism destination globally, in line with Visit Malaysia 2026–2027,” said Mohd Akbal at the official launch for the event.

888 Tea & Coffee executive director Alvin Ang See Ming highlighted the brand’s journey from a 1942 family tea merchant in Kedah to a multi-generational Malaysian staple, emphasizing traditions that bring communities together.

“We believe beverages are more than just something we enjoy, they are part of our culture, our memories and the moments we share with others.

“Through ‘Bersama Kita Tertarik’ songs, we hope to celebrate the Malaysian spirit of connection and highlight how a simple tradition like enjoying a cup of teh tarik can bring people closer, regardless of background,” he said.

The launch of 888 Tea & Coffee’s new 888 Teh Tarik Malaysia reflects the brand’s dedication to local beverage traditions while evolving to meet the changing needs of consumers.

Over the years, 888 Tea & Coffee has expanded its portfolio beyond tea and coffee, offering a diverse range of beverages including instant tea, coffee, breakfast cereal and chocolate malt drinks.

For more information, visit https://888teacoffee.com.my/