Haleon Malaysia has launched the Sensodyne Clinical White, a clinically proven dual-action toothpaste offering whitening benefits without compromising on sensitivity relief.
The event, held at Edenmill by Metal Bees, Petaling Jaya on April 10, highlighted the science with Dr Dylan Ong, an aesthetic dentist, for its ability to remove stains effectively while remaining enamel-safe, offering a solution for consumers who want a brighter smile without compromising comfort.
In his speech, Haleon Malaysia, Singapore & Brunei general manager Neelesh Suryavanshee said the company is focused on improving everyday health through a combination of science-backed innovation and a “deep human understanding” of consumer needs.
“At Haleon, our purpose is to deliver everyday health with humanity.
“For many consumers, whitening can feel like a difficult choice between achieving a brighter smile and maintaining everyday comfort. At the same time, some whitening users may not realise that certain treatments can increase the likelihood of sensitivity over time.
“Sensodyne Clinical White is designed to address this tension by delivering effective whitening together with 24/7 sensitivity protection, using low-abrasive, enamel-safe technology.
“It reflects our commitment to science-backed innovation that responds to real oral health needs, giving consumers confidence without compromise,” he said.
The launch of Sensodyne Clinical White is built around the campaign idea “No Compromise with Sensodyne Clinical White”, strategically positioning the product as a science-led whitening innovation rooted in oral health, rather than a purely cosmetic, quick-fix solution.
To bring this to life, the event featured a series of interactive “science‑meets‑beauty” sessions and experience stations that demonstrated the product’s dual‑action benefits.
Highlights included stain‑removal demonstrations using common Malaysian stain triggers such as coffee, and an immersive Discover Bar activity illustrating how Sensodyne Clinical White whitens effectively while protecting the enamel layer of the tooth.
According to the Kantar Brand Health Study 2025, 58% of Malaysian adults experience tooth sensitivity, while nearly 39% report tooth discolouration, highlighting the growing need for solutions that address both issues together.
Notably, 44% of individuals with tooth sensitivity also report issues such as staining, yellowing or discolouration, highlighting a significant overlap in consumer dental concerns.
Sensodyne Clinical White addresses this gap witha dual-action formulation designed to whiten effectively while protecting enamel. It is clinically proven to whiten teeth by two shades after eight weeks when used twice daily, while providing 24/7 sensitivity protection.
Sensodyne Clinical White offers two specialised variants, both tailored to provide sensitivity protection while offering different levels of whitening and enamel care. These variants are designed for individuals who want whiter teeth without compromising on sensitivity relief.
For those who experience sensitivity and worry about stains from coffee, tea, or tobacco, the Sensodyne Clinical White Stain Protector provides seven times better stain removal compared to regular toothpaste.
For individuals who are planning a whitening treatment, using Sensodyne Clinical White Enamel Strengthening two weeks before, during and after a whitening procedure helps significantly increase sensitivity protection. Its enamel‑safe, low‑abrasive formulation allows for a safer, more confident whitening experience with reduced discomfort.
Meanwhile, aesthetic dentist Dr Dylan Ong highlighted that certain whitening toothpastes can cause or worsen tooth sensitivity by eroding enamel through abrasive agents or harsh chemicals.
“Many people assume sensitivity is something they simply have to live with, or that whitening will always make it worse.
“What we often see in practice is that certain whitening toothpaste or treatments may increase sensitivity, especially if they are too abrasive or used excessively which many may not realise.
“As sensitivity is closely linked to enamel health, when enamel is eroded, everyday triggers like hot or cold foods and drinks can cause discomfort, which may worsen over time if not properly managed.
“This is why it is important for individuals to be mindful of the whitening products they use and to choose approaches that support enamel protection while managing sensitivity,” he said.
Haleon’s Sensodyne Clinical White sets a new benchmark for daily whitening by combining proven stain removal with enamel-safe technology, delivering confidence that lasts comfortably.
For more information, visit Sensodyne Malaysia website at https://www.sensodyne.com.my.
