Designer-toy brand Milolo has opened its flagship store at Ombak KLCC on Sept 27, 2026, marking the brand’s 11th outlet in Malaysia.
The grand opening debuted an exclusive collaborative Bella Astillah Blind Box collection, transforming Malaysian celebrity Bella Astillah into stylized collectible figures.
The renowned Malaysian singer and actress Bella Astillah made a special appearance at the launch where massive crowds gathered to meet her in person
Datuk Millan Lee, founder and managing director of Milolo said: “We are excited to announce the opening of our first premium concept store at Ombak KLCC, which we selected because of its strategic location with strong visibility, right in the heart of the Kuala Lumpur Central Business District.”
Present at the event were Tourism Malaysia chairman Datuk Manoharan Periasamy and Malaysia Retail Chain Association president Dato’ Liew Bin.
“With the opening of Milolo at Ombak KLCC, Milolo continues expanding its retail presence across key shopping malls and high-traffic locations, while also leveraging flagship and experiential-driven mall concepts,” Lee added.
The launch of Bella’s Blind Box kicks off Milolo’s broader collaboration with Malaysian entertainers, artistes, creators and influencers to create relevant, original IPs that highlight homegrown Malaysian talent.
“Ombak KLCC and the KLCC Precinct at large, has a diverse customer profile, including local consumers, art toy collectors, families and international visitors.
“This presents an opportunity to showcase Milolo at a higher level and introduce our Malaysian IP to a much wider audience.
“While our regular outlets focus primarily on accessibility and convenience, Ombak KLCC is designed to be more of a destination. A place where customers can discover and experience Milolo, interact with our characters and IP, and participate in activities, beyond just buying a blind box,” he said.
“Ultimately, we see this concept as a potential model for future flagship locations in Malaysia, and eventually overseas,” he added.
Lee said the launch of Bella’s Blind Box represents a strategic shift for the company to expand its intellectual property (IP) portfolio.
“We are continuing our transformation from a retailer of third-party branded collectibles into a “creative retailtainment” company, with our own IP portfolio and commercialisation platform.
“We want to turn Malaysian personalities, be it entertainers, artistes, creators and influencers, into collectable characters and IP with their own visual identity, story and product universe.
“We believe this will create a unique opportunity for Malaysian talent to enter the collectable ecosystem, while enabling us to develop more original and locally relevant products,” he said.
Bella Astillah expressed excitement at the launch of her official figurine collection, “Bella’s Blind Box”.
“Bella’s Blind Box represents a different side of me – something playful, creative and something I can share with my fans.
“I’m also very happy this collaboration is with a Malaysian brand, because I believe we have so much creative talent and potential here in Malaysia.
“I hope everyone will enjoy Bella’s Blind Box as much as I enjoyed being part of the journey to create it,” she said.
