G2000 celebrated the grand opening of its newest store at The Exchange, TRX, Kuala Lumpur with great pomp and festivity on March 2, 2024.
The renowned workwear and lifestyle fashion retailer has unveiled its Spring/Summer 2024 collection with popular Hong Kong actors Kenneth Ma and Karl Ting who graced the celebration and shared the excitement with fans and fashion enthusiasts alike.
Swarm of fans showed up to see Kenneth and Karl Ting showcased the latest formal and casual business looks from the Spring/Summer 2024 collection.
Guests at the grand opening party also featured prominent personalities such as Shaza Bae, Tong Bingyu, Zhen Ning, Jay Song, Lisha Ho and Eros Erfe, elegantly dressed in G2000 attire.
Spanning 2,300 sq ft, the new concept with a modern and refreshed layout is adorned with a sophisticated colour scheme, creating an inviting ambiance to all its customers. The store is located at Lot C.77, Level Concourse, The Exchange TRX, Persiaran TRX, 55188 Kuala Lumpur.
After the ribbon cutting ceremony to officially open the store, a lion dance performance blessed the store to bring an abundance of prosperity and success for G2000’s latest venture.
Originally tailored for Asian consumers, G2000 has redefined Asian apparel retail by expanding its dedication to elevating office wear to regions across Asia and the Middle East.
The brand embraces diversity by ensuring that every individual finds the perfect fit. With a commitment to introducing innovative ideas and styles worldwide, G2000 sets new trends in the fashion industry.
G2000 Malaysia general manager YH Cheong said G2000 has considered the change in the office attire landscape and brought its range into evolution beyond traditional formal office dress codes in its collection this season.
“The collection embraces the mainstream adoption of business casual. The shift allowed individuals to express their style through thoughtful yet relaxed combinations,” he said.
With bold styling propositions, the G2000 Spring/Summer 2024 collection signified a strategic pivot in its trends, embracing a fresh and youthful image.
The G2000 Spring/Summer 2024 collection featured a variety of outerwear, suits, shirts and pants in both Men’s and Women’s Collections, incorporating diverse designs, colours and functional fabrics.
Enhanced features like water-repellent, non-iron, quick-drying properties, and stretchability were incorporated to offer convenience while ensuring that its consumers maintain a polished appearance throughout the day.
Additionally, the performance workwear in the Men’s Collection featured the patented Teflon fabric protector, providing benefits such as water and oil repellency, anti-static and antibacterial properties, and breathable coolness to maintain a neat and confident look even in the humid and hot climate of Malaysia.
