Coca-Cola, as the Premier League’s official soft drinks partner, has launched its Rasa-Rasa Bola campaign in Malaysia to celebrate the Premier League season with fan experiences, in-store activities and over 100,000 prizes.
Over 50,000 retail touchpoints across Malaysia are featuring football-themed in-store experiences and matchday activations and exclusive fan rewards.
The campaign includes a nationwide contest titled “Sorak Hujung Minggu Dengan Coke x Premier League” with over 100,000 prizes throughout the season., including the grand prize of three pairs of tickets to watch a Premier League match live.
The campaign highlights Malaysia’s deeply rooted football culture, where friends gather at local mamak restaurants to watch matches, share drinks, and cheer together; and families gather to enjoy the game.
Coca-Cola Singapore, Malaysia and Myanmar marketing director Chrystian Lim emphasised the brand’s long-standing connection to local communities across generations through shared traditions, celebrations and sports passions.
“For 90 years, Coca-Cola has been part of the moments that bring Malaysians together. Across generations, we’ve shared in celebrations, traditions and passions that help strengthen connections within communities.
“Football is one of those enduring passions, and this year, we are taking the experience up a notch through our Rasa-Rasa Bola campaign, bringing fans even closer to the excitement, traditions and shared moments that make football truly special among our communities,” he said.
Malaysian fans can look out for more updates and announcements from Coca-Cola Malaysia as the Premier League season unfolds.
