Lipton has launched their new milk tea range for consumers in Malaysia with two variants: Lipton Teh Tarik and Lipton Milk Tea in a convenient can format.
Leveraging on the on-going market trend for bottled and canned tea products and responding to customer preferences, Lipton is not only expanding its product portfolio beyond black tea and green tea segment but also bringing delicious milk tea with a blend of imported Lipton tea leaves for Malaysians, that has lower contents of fat and sugar.
Etika Sdn Bhd marketing vice president Yee Pek Kuan said Lipton Malaysia is focusing on expanding their current offerings by introducing new milk tea range to captivate consumers’ taste buds and satisfy their milk tea cravings.
“We at Lipton has always strived to give our consumers products that are innovative and delicious. During the pandemic, we noted that we were missing an important aspect of our Malaysian culture – Mamak Teh Tarik sessions. With this in mind, Lipton has introduced our very own Lipton Teh Tarik and it is with great excitement that we are bringing the local flavour in a to-go format while adding the Lipton Milk Tea to our product portfolio,” she said.
Yee said both flavours have less than 5g sugar level with low fat content which should lead consumers to feel less guilty while enjoying their drinks
“We will continue to take our consumers taste preferences into consideration and give our consumers a drink that they can enjoy,” she added.
Both Lipton Milk Tea and Lipton Teh Tarik are available in 240ml cans nationwide across major convenience stores, petrol stations as well as provision stores.
Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include Wonda Coffee, Goodday Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.
