Maison Martell was founded in 1715, which corresponds to the Year of the Goat in the Chinese zodiac. The year 2027 also marks the Year of the Goat, sharing the exact same zodiac sign as the year of the House’s founding.
To mark this special bond, the House features an elegant illustration of this horned mountain-dwelling creature on five of its most iconic cognacs.
This special connection honors the Maison’s rich heritage of resilience, elegance and togetherness. Every year, Maison Martell brings people closer, using the powerful symbolism of the goat to make every shared moment more elevated, heartfelt and memorable.
In the Chinese Zodiac, the goat is traditionally associated with balance, inner strength and controlled power, qualities required to rise up in life.
Martell embodies the spirit of elevation through the markhor, a wild mountain goat from Central and South Asia. Its twisting horns represent an upward climb and a constant pursuit of excellence, reflecting Maison Martell’s transformative three-century rise.
Every Martell cognac is made to elevate moments of togetherness, and this limited-edition Chinese New Year collection takes the celebration and festivities even higher. Celebrating the connection between Martell and the goat, the House’s signature cognacs feature a sleek markhor design framed by its native mountain landscapes.
Designed for gifting and self-gifting, the limited editions reflect Maison Martell’s focus on generosity and elevation. The designs vary to match the specific personality and tier of each cognac, featuring a goat motif that shifts from youthful to mature as the range progresses.
The colour palette combines Martell’s signature blue with festive red and gold in tones and proportions that vary with each individual cognac, for stylish, striking designs that captures the spirit of Chinese New Year and shared celebrations.
The Martell VSOP offers a refined, balanced, and authentic expression of the Martell’s signature style, featuring rich aromas of ripe yellow fruit that echo the vitality of the goat. Its vibrant red and electric blue design is accented with touches of gold, including a gold-embossed label that pairs the goat with the iconic Martell swift. A decorative miniature bottle completes the gift set.
The limited-edition Martell Noblige pairs a balanced, aromatic cognac with the strength and agility of the goat, showcased in a red and blue bottle and gift box stamped with a golden markhor.
Designed to accompany life’s most meaningful moments with its signature rich and elegant layers, the limited edition of Martell Cordon Bleu is dressed in a commanding shade of blue. Enhanced by intricate touches of red and gold, the artwork captures the image of a goat within a majestic mountain landscape.
Finally, Martell XO embodies the Grande Champagne terroir by harmonizing intensity with elegance. Its predominantly gold packaging features striking red accents, symbolizing the power and grace of the mountain goat.
Available exclusively in Malaysia, the Martell Cordon Bleu Chinese New Year 2027 Limited Edition (圆满和谐) gift set comes with a complimentary “Year of the Goat – Band of Boundless Harmony.” Shaped into an infinite, seamless loop, the band represents completeness and harmony (圆满) – framing the bottle as a symbol of peace and festive blessing.
Maison Martell’s 2027 Year of the Goat limited editions offer an elevated take on cognac, gifting and shared moments. Crafted to deepen meaningful connections, they bring a new level of sophistication to your celebrations.
