The inaugural Adiwarna Runway took place from Sept 10 to 13, 2026, at the Centre Court of Alamanda Shopping Centre in Putrajaya, celebrating Malaysia Day through local fashion, music and community engagement.
In collaboration with the Malaysian Official Designers’ Association (Moda), the four-day showcase transformed Alamanda’s Centre Court into a cultural and retail hub, bringing runway presentations, live performances and direct-to-consumer retail together under one roof.
The showcase kicked off on Sept 10 with 22 designers, each presenting a signature creation tailored from an exclusive bespoke textile print inspired by the national flower, the hibiscus (bunga raya).
The milestone showcase drew prominent guests, including key representatives from Tourism Malaysia and Perbadanan Kemajuan Kraftangan Malaysia (Kraftangan Malaysia), reinforcing shared national objectives under the Visit Malaysia 2026 roadmap to spotlight homegrown creative talent to regional and international visitors.
Suria KLCC Sdn Bhd director and chief executive officer Francis Tan said the Adiwarna Runway event at Alamanda Shopping Centre in Putrajaya marks a key milestone in its evolution into a premier lifestyle and community hub.
“Following our comprehensive redevelopment, we are committed to moving beyond traditional retail transactions by turning our spaces into vibrant cultural platforms. Bringing a premier, national-scale showcase directly to Putrajaya gave our shoppers and the community an engaging, memorable experience while providing our country’s finest designers with significant commercial reach,” he said.
“We will continue introducing high-impact activations that celebrate Malaysian artistry, drive footfall, and bring families together,” he added.
Meanwhile, Moda president Cyrus Chin echoed the milestone’s significance, stating that the inaugural Adiwarna Runway serves as a living showcase to nurture local designers, push creative boundaries and unite the industry to shape the future of Malaysian fashion.
“Partnering with Alamanda Shopping Centre, a landmark that draws a diverse, multicultural visitor base to Putrajaya, helps us build visibility and commercially viable opportunities for Malaysian designers to grow with confidence at home and globally,” he said.
Across the four days, the runway presentations highlighted contemporary ready-to-wear, modern modest wear, and bespoke collections from 16 celebrated designers, including Justin Yap Atelier, Yuleza, Nanalyana, EL by Ellie Lim, Zayana Yazed Creations, Outdwell, Carro, Hera, Bill Keith, Casalwa, Siti Khadijah, Ariff Atelier, 3thelabel, Arlina Ayou, Yani Bakhtiar and Variante.
Ariff, founder of Ariff Atelier, drew on his roots for the collection.
“This collection celebrates the vibrant Malaysian Indian community and its rich cultural heritage through a contemporary fashion lens,” he said.
Bill Keith took a more practical view. “Focus on what you’re capable of doing, not just what you want to do.”
Leslie Variyan, founder and creative director of Variante, reflected on what the platform meant beyond the runway.
“Adiwarna Runway was such a meaningful experience for me, both as a designer and as a member of Moda. It was heartwarming to see the genuine support and camaraderie among fellow designers, and wonderful for shoppers to see the clothes come to life on the runway. A great celebration of fashion, creativity and community,” he said.
The Adiwarna Runway Bazaar featured direct-to-consumer shopping that allowed visitors to buy ready-to-wear clothing, modern modest fashion and artisan accessories straight from local Malaysian designers.
The live performances included musical appearances by local artistes such as Datuk Syafinaz Selamat, Daniel Chuer, Yazmin Aziz, Bunga Isme, Daniesh Suffian, Layla Sania, Farah Dolhadi, and Ernie Zakri.
The community segment included the Family Fashion Show featured Alamanda’s Model Search winners, with the Top 10 winning shopper pairs walked the runway styled by five Moda designers: Variante, Arlina Ayou, Hera, Casalwa and Nanalyana.
An aspiring talent showcase gave student designers from UiTM, Inti, Sunway, Raffles, Unitar, UCSI, Muspace, La Mode, International Sewing School and SSFS Studio a dedicated stage to present their collections to the public.
Moda presented Alamanda Shopping Centre with a commemorative oil painting by prominent Malaysian artist Pheng to mark the partnership and celebrate the event’s core themes of colour, creativity and unity.
