Nescafe Malaysia has unveiled “Projek Hidupkan Duniamu,” a refreshed youth empowerment and entrepreneurship initiative, investing up to RM500,000 to help young Malaysians transform their passions and start-ups into sustainable opportunities.
The six-month program builds upon the foundation of the Nescafe Youth Entrepreneurship Programme (NYEP) to provide selected high-potential young Malaysians with financial aid, corporate mentorship and a platform to build their own businesses.
The programme supports participants through three main pillars: a commitment of up to RM500,000 to fund high-potential ideas and give youth the flexibility to focus on their ambitions; connecting them with dedicated mentors to guide their journey; and celebrating their progress by sharing their stories to inspire wider communities.
Through this holistic approach, Nescafe aims to help bridge the gap between passion and sustainable opportunity.
Rooted in Nescafe’s global Make Your World philosophy, “Projek Hidupkan Duniamu” reflects the belief that everyone deserves the opportunity to pursue what brings purpose and meaning to their lives.
“Through our engagement with communities and frontliners across Malaysia, we witnessed the power of purpose and determination in helping people overcome challenges and pursue what matters most to them. Their stories reminded us that while ambition is abundant, access to opportunities can often make the difference,” said Nestle Malaysia, Singapore and Brunei chief executive officer Juan Aranols.
“Through “Projek Hidupkan Duniamu”, we hope to provide young Malaysians with the confidence, support and opportunities they need to take meaningful steps towards their future,” added Aranols.
Young Malaysians who want to take part must submit a 60-second TikTok video showcasing their passion and business vision. Applications open on October 1, in conjunction with International Coffee Month.
Visit Nescafe Malaysia social media channels and upcoming roadshows for more information on the application process, selection criteria and financial support available under the Projek Hidupkan Duniamu initiative.
Nescafe is hosting the “Hidupkan Duniamu Bersama Nescafe” event at the Lower Ground East Court, IOI City Mall Putrajaya from Sept 8 to 13, 2026, with interactive activities, appearances by celebrity partners Black Hanifah and Yusof Hashim, and new drink tastings like Nescafe Espresso Concentrate, Spanish Latte and Tiramisu Latte.
Nescafe roadshows for the “Hidupkan Duniamu Bersama Nescafe” campaign are scheduled at Sunway Pyramid, Subang Jaya from Sept 30 to Oct 4, 2026 and Queensbay Mall, Penang from Oct 7 to 11, 2026.
