Avon has officially debuted its iconic best-selling fragrance range in Watsons Malaysia stores nationwide and online on August 10, 2026.
The retail partnership introduces 17 of its top-selling and iconic fragrances, such as Far Away, EVE and Pur Blanca series, to Watsons stores nationwide and online with accessible pricing starting from RM30.
The partnership marks a major milestone in Avon’s global omnichannel expansion to bring Avon’s world-class beauty products directly to new and younger consumers across the country.
This omnichannel move expands the 54-year-old Avon brand beyond traditional direct selling into physical retail spaces nationwide
The rollout began in May 2026 across selected stores and Watsons’ e-store, with more locations joining in the coming months.
Avon and Watsons share a deep commitment to making quality beauty accessible and inclusive. By bringing Avon’s best-selling fragrances and beauty products onto Watsons shelves nationwide in Malaysia, the partnership ensures that trusted, high-value products are within reach for everyone, regardless of who or where they are.
Avon Malaysia general manager Christina Low said, “We are excited to partner with Watsons, Malaysia’s leading health and beauty retailer. This expansion is a significant step in making Avon’s products more accessible to all Malaysians, ensuring they can easily find their favourite world-class Avon beauty products at a Watsons store near them.”
Avon APAC commercial markets general manager Rex Chiang said that partnering with Watsons marks a major milestone to grow their global omnichannel presence.
“We are committed to evolving and modernising our approach to meet the diverse needs of customers in every market – integrating digital and physical experiences so shoppers have multiple ways to buy, whether through our representatives, our eCommerce platforms or now, leading retail partners like Watsons,” he said.
Meanwhile, AS Watson Group regional managing director for Health & Beauty Asia, Caryn Loh said that they are thrilled to welcome the iconic beauty brand Avon to their shelves, bringing beloved fragrances and products to more shoppers nationwide.
“Their beloved products empower millions to embrace their beauty, aligning perfectly with our mission to provide diverse beauty solutions for every individual’s needs and budget,” she said.
