Watsons Beautopia 2026 took place from July 23 to 26, 2026, at the Pavilion Exhibition Centre, Bukit Jalil in Kuala Lumpur.
Marking Watsons’ 185th global anniversary, the four-day experiential festival featured over 185 global health, beauty and wellness brands spanning K-Beauty, J-Beauty, C-Beauty and local labels with sales up to 70% off.
Customers experienced cutting-edge formulations, breakthrough ingredients and next-generation beauty and wellness innovations all in one destination.
“Watsons Beautopia was created to bring together the entire world of health, beauty, and wellness under one roof. It is where brands, beauty experts, creators, and consumers come together to discover the latest innovations, exchange ideas, and celebrate beauty in all its forms.
“As Watsons celebrates 185 years of innovation and customer commitment, Beautopia reflects our passion for creating meaningful experiences that inspire confidence and well-being for everyone,” said Caryn Loh, regional managing director Health & Beauty Asia, AS Watson and regional exclusives director, Watsons International.
Visitors explored the vast exhibition floor featuring extensive selections of skincare, cosmetics, haircare, fragrances, personal care, oral care, health essentials, and nutrition all under one roof.
Beyond shopping, Beautopia offered brand activations, exclusive product launches, live demos, skin and scalp analyses, expert advice, free sampling, and surprise Happy Hour deals.
On top of that, visitors also gained valuable insights through a series of health and beauty workshops hosted by beauty experts, industry professionals and influencers to help consumers make smart choices.
Watsons Club members who spent RM100 and above received exclusive gifts, special rewards and event-only promotions.
