Coway Malaysia, a leading home wellness company, is celebrating its 20th anniversary by debuting first-ever refrigerator series, making Malaysia the first global market to receive these appliances.
The newly launched lineup features two large-capacity models tailored for smart, versatile food storage include the Multi-Door Refrigerator 551L and the Side-by-Side Refrigerator 715L.
The new lineup is designed to expand the brand’s home wellness portfolio into comprehensive home living solutions.
To mark the milestone, Coway showcased the refrigerators alongside their BEREX Senno massage chairs at the Coway Innovation Fest, which took place at Pavilion Bukit Jalil, Kuala Lumpur from July 16 to 19, 2026.
Anchored by its philosophy, “We Never Compromise”, the launch reflects Coway’s commitment to continuously innovate beyond conventional home wellness solutions while responding to the evolving lifestyles and expectations of Malaysian households.
Building on two decades of consumer trust in Malaysia, the Coway Refrigerator marks the brand’s expansion into the series, bringing together advanced functionality, thoughtful design, and long-term care within a connected lifestyle ecosystem.
The Multi Door model offers versatile food care for varied storage needs, and features four temperature zones and a convertible system powered by Triple Inverter technology, and Dual Hygiene care with metal cooling finishes.
Meanwhile, the Side-by-Side model is tailored for larger households, providing spacious capacity, Double Inverter technology, and humidity-controlled drawers.
Coway Malaysia group marketing manager Janice Tan said the milestone celebrates the brand’s journey and reflects its future trajectory.
“The introduction of the Coway Refrigerator marks our ambition to evolve beyond wellness solutions into a more comprehensive lifestyle companion for modern homes.
“In a market where consumers are increasingly skeptical of claims and hungry for brands they can genuinely trust, “without compromise” carries real weight.
“As the Best Life Solution Company, we remain committed to delivering home solutions to better support the way Malaysians live,” she said.
At the showcase, guests explored the brand’s wider range of products through the Coway Home Passport trail which featured a series of interactive stations including water purifiers, the new BEREX Senno and Senno Plus massage chairs, and Malaysia’s debut Coway refrigerators.
The activities let visitors a chance to complete game stations, collect stamps and redeem exclusive merchandise like magnetic photo frames, tote bags, sticker sheets and enamel pins, designed by local illustrator Willwin Yang.
Visitors also enjoyed the Fresh Table Live Cooking Show, where guest chefs prepared a variety of dishes ranging from local delights to international favourites using fresh ingredients from the newly introduced refrigerator.
Coway has expanded its holistic care philosophy into a new refrigerator series, ensuring lasting hygiene and long-term durability with maintenance-focused features like regular deodorisation filter and door gasket replacements.
Customers making purchases at the event enjoyed added value, such as special pricing, complimentary premium gifts and limited-edition merchandise.
For more information, visit coway.com.my or its social media channels on Facebook, Instagram, and TikTok.
