Maggi Malaysia shares Aidiladha blessings with more than 15,000 families

In conjunction with this year’s Aidiladha celebration, Maggi Malaysia launched its “Penyambung Rasa Aidiladha” initiative from May 28 to 30, 2026, to distribute the new Maggi Beef Cubes alongside sacrificial meat.

The initiative brought together communities at several selected locations in the East Coast, North Coast and Federal Territories, including community mosques and the Universiti Malaysia Kelantan Islamic Centre in the spirit of sharing sustenance to the less fortunate.

The program benefited over 15,000 families and involved community cooking (gotong-royong) to prepare festive dishes like sup daging (meat soup).

A total of 10,000 sampling packs were distributed to the local community, with each pack containing two units of Maggi 20g beef pati cubes in a special sampling pack format along with a meat soup recipe.

Maggi collaborated with community chefs and students from Universiti Malaysia Kelantan in a gotong-royong to prepare and distribute traditional sup daging to local communities.

Maggi Malaysia and Singapore business executive officer Ivy Tan Link Cheh said the “Penyambung Rasa Aidiladha” initiative aims to preserve culinary traditions and empower the younger generation to confidently cook heritage recipes.

“Aidiladha has always held a special meaning for Malaysians. Apart from the spirit of togetherness and sharing sustenance, this season is also synonymous with the tradition of cooking and enjoying meat dishes with family and community.

“Through this initiative, we hope to continue supporting this tradition while giving the younger generation the confidence to try recipes that are close to their culture and memories,” she said.

Through the “Connecting the Taste of Aidiladha” approach, Maggi hopes to continue to accompany the community’s efforts in preserving local culinary traditions and fosters family togetherness.