Access to credible, expert-led skincare guidance is often hindered by high costs, long wait times and geographical barriers. As a result, many rely on social media and online advice, where misinformation and unverified anecdotal advice, especially for sensitive skin, are most prevalent.
To address the gap of online misinformation, skincare brand Cetaphil introduced the Cetaphil On Tour, an advocacy campaign, to offer science-backed guidance on identifying and treating sensitive skin.
The initiative features engaging mobile pop-ups that brings dermatologist-tested skincare education and consultations directly to Malaysians in a wide-reaching manner through activations at malls, universities and public spaces across the Klang Valley.
The roadshow also features interactive game booths, complimentary matcha drinks, customized merchandise and exclusive event-only skincare discounts.
The Cetaphil on Tour pop-up truck is currently traveling to major malls and universities across the Klang Valley in Malaysia from May through July 2026, with the first stop at Bukit Bintang Lot 10 on May 20-24, 2026. The upcoming mall stop will be at Sunway Pyramid from June 5-7.
In July and August 2026, the truck will shift its focus to major universities and private campuses across the Klang Valley.
