Claire Organics officially opened its latest flagship store at 1 Utama Shopping Centre in Petaling Jaya on July 10, 2026.
The milestone marks a significant 14-year journey for the homegrown Malaysian natural aromatherapy brand.
The opening coincides with Claire Organics founder Louise Chu celebrating two SOBA (Star Outstanding Business Awards) wins and the debut of a new Discover Malaysia designer perfume collection, in conjunction with the Visit Malaysia 2026 (VM2026) tourism campaign.
Located on Level 2 of the Old Wing, the space serves as an experiential hub for natural self-care, aromatherapy education, DIY perfume workshops, VIP events and community activities.
The event successfully brought together a vibrant mix of business partners, influencers, media representatives, digital creators, loyal customers and friends of the brand to celebrate the brand’s growth and launch.
A row of congratulatory flower stands outside the new store perfectly captures this milestone, symbolizing the deep relationships, trust and goodwill Louise Chu has built over the years within the community.
The ribbon-cutting ceremony was a highly emotional and family-focused event. Founder Louise Chu, chief operating officer Kirstie Chu (Louise’s younger sister) and their family led the opening, symbolizing the brand’s roots in love, family and sustainability.
The moment carried deep significance as Claire Organics was founded out of Louise’s love for her family and named after her daughter, Claire.
“Claire Organics began with love for my daughter, but it was the love and strength of my family that helped me continue. Today, I am not cutting this ribbon alone. I am cutting it with the people who carried this dream with me,” said Louise.
The company received two SOBA awards – the Gold Award for Best in e-Retail and the Silver Award for Best Green Initiative for its innovative natural skincare products at the Star Outstanding Business Awards (SOBA).
The Gold Award recognised Claire Organics’ achievements in digital retail and customer engagement, while the Silver Award acknowledged the brand’s ongoing commitment to sustainability and eco-friendly business practices.
It was a particularly touching occasion when Louise’s parents were invited on stage to personally hand her the trophies and certificates, making the presentation especially meaningful.
“To receive these awards from my parents, who have witnessed every challenge and every step forward, means more to me than words can express,” Louise said.
The Discover Malaysia by Claire collection by Claire Organics celebrates the nation’s rich landscapes with six distinct, all-natural scents.
The “Discover Malaysia by Claire” limited-edition designer perfume collection captures the essence of the nation’s rich landscapes with six distinct, all-natural scents inspired by iconic Malaysian destinations across the country.
Each fragrance in the collection is crafted with love and natural botanical goodness to evoke a specific iconic destination and experience:
- Heritage Streets (Citrus Bloom, Penang) – A radiant citrus floral inspired by Penang’s sunlit charm and living heritage.
- City Lights (Urban Musk, Kuala Lumpur) – A musky woody scent capturing the city’s modern pulse and quiet sensuality.
- Rainforest Rain (Vetiver Rain, Sabah) – A fresh earthy scent inspired by rainforest mist and Sabah after rain.
- Tea Mist (Tea Whisper, Cameron Highlands) – A delicate tea floral reflecting the misty calm of the highlands.
- Island Sun (Sunny Sea, Langkawi) – A glowing solar aquatic inspired by salty breezes and island freedom.
- Treasured Traditions (Nyonya Heirloom, Malacca) – A warm floral spice amber honouring Peranakan heritage and timeless elegance.
The grand opening celebration from 10 to 12 July featured three public activities, with a different activity each day, limited to the first 100 participants: a complimentary DIY aromatherapy perfume workshop (Day 1), Pure Lavender Essential Oil for just RM1 (Day 2), and an empty bottle exchange for a mystery gift (Day 3).
The promotion included opportunities to win large prizes with a minimum purchase amount. Customers who spent RM199 received a complimentary limited-edition Malaysia designer perfume and an entry to a lucky draw. The lucky draw grand prize was a Gintell massage chair, alongside other mystery gifts and rewards.
With the opening of its latest flagship store, two SOBA Awards and the debut of its first Malaysia-inspired designer perfume collection, Claire Organics continues to strengthen its position as a homegrown Malaysian brand built on the values of family, innovation, sustainability and kindness.
