Heineken 0.0 and local lifestyle brand Motherchuckers have teamed up to launch Ground 0.0, a limited-edition athleisure collection inspired by the active, expressive and social energy of the sport of padel.
The collection was teased at a launch party at City Padel KL on May 14, 2026, featuring a mix of streetwear and athletic wear, designed for versatility in style and movement for both on-court matches and off-court casual social gatherings, matching the “constant motion” of modern padel culture.
At the heart of it is Heineken 0.0, a non-alcoholic lager designed for everyday social moments, whether to enjoy a refreshing brew at lunch, during work or at social gatherings without needing a reason.
It is crafted with natural ingredients and double-brewed with Heineken’s unique A-yeast, with the alcohol subsequently removed through vacuum distillation.
As the Global Beer Partner of Premier Padel, Heineken 0.0, in collaboration with Playtomic and LÖK, continues to expand through the culture by blending high-energy sport with lifestyle, fashion and social connection.
This connection is further embodied by Heineken 0.0 Global Brand Ambassador Serena Williams, whose presence on and off the court reflects the “social energy” and culture of padel.
A 23-time Grand Slam champion and one of the most celebrated athletes in the world, she has embraced padel as a fun, social way to stay active.
Her confidence, charisma and connection to the game make her a strong expression of what Heineken 0.0 stands for – present not just for the game itself, but for the social connections and post-match conversations it fosters.
Sean O’Donnell, marketing director of Heineken Malaysia said, “Heineken 0.0 has always been about enhancing social moments – wherever they happen, however they unfold.
“Padel reflects that shift in modern sport. It’s fast, expressive, and inherently social, which makes it a natural space for Heineken 0.0 through Ground 0.0 and our collaboration with Motherchuckers.
“This is about being part of how people are playing, connecting and expressing themselves today – not just on the court, but beyond it.”
The launch event featured a high-energy on-court fashion showcase to unveil the Ground 0.0 collection, reflecting the fast, social energy of modern padel.
The showcase then shifted to the game with a fast-paced exhibition match featuring players Christian Didier, Kotomi Ozawa, Pablo Molina and Jade Leen.
Guests were also invited onto the court through the Heineken 0.0 Padel Crash Course, a 30-minute coached session designed to make the sport easy to get into, reinforcing the brand’s belief that the best moments are shared.
After the sports sessions, the gatherings transitioned into nightlife and social events, including DJ sets, interactive games and the “One-Point Challenge,” where winners received exclusive merchandise from the limited-edition Ground 0.0 athleisure line.
The exclusive Ground 0.0 collection is available for a limited time at Motherchuckers online and in-store.
Heineken and all its campaign events are strictly for non-Muslims aged 21 and above. Heineken advocates responsible consumption and urges everyone to #EnjoyResponsibly – when you drive, never drink.
