The second annual BigSeller Malaysia E-Commerce Summit 2026 was successfully held on May 9, 2026 at the InterContinental Kuala Lumpur.
Over 1,000 top Malaysian e-commerce sellers, industry experts and platforms leaders, including from Shopee, Lazada, TikTok Shop, Meta and Shopify gathered to share insights on harnessing multiple sales channels and AI innovations to drive business growth.
Under the theme “Break Boundaries. Unlock Omnichannel Growth,” the event highlighted the shift toward automation and cross-platform connectivity in Southeast Asia.
BigSeller chief executive officer Shirley Xie opened the summit by setting a tone for omnichannel growth, highlighting that modern e-commerce success requires connecting multiple platforms, streamlining operations and a long-term commitment to growth.
She also announced BigSeller’s expansion in Malaysia with a new office planned in Penang. The new location will complement existing offices in Kuala Lumpur and Johor Bahru locations, reinforcing the company’s commitment to Malaysian sellers.
“The market is moving faster and e-commerce is evolving.
“It is not just about choosing the right platform, but also about how to connect different platforms, streamline your operations and build your business across every available channel.
“BigSeller will always walk that path with you,” she said.
The summit then shifted to spotlight platform strategies designed to empower sellers through AI, automation and enhanced logistics.
The Shopee Malaysia representative opened discussions by highlighting fulfilment as a key growth lever, explaining how their service boosts delivery speed, increases buyer confidence and improves search visibility to drive higher conversions and repeat purchases.
A data-driven approach was the focus in the next session, presented by the Lazada representative. Their Key Assortment Booster programme helps sellers prioritise and position products to achieve maximum visibility and sales performance.
BigSeller Malaysia’s head of business development Tan Ren Yi wrapped up the morning by outlining a comprehensive, next-generation omnichannel solution designed to streamline e-commerce operations.
The platform provides a centralized, all-in-one system for procurement, warehousing, and financial reporting.
Key features include 1688 sourcing, distributor wholesale management, AI-powered product listings, automated advertising and e-invoice compliance to help sellers scale efficiently.
In the afternoon, the TikTok Shop Malaysia representative emphasised live commerce and AI as the primary drivers of growth for local sellers. Their AI-driven tool, GMV Max, optimises advertising campaigns automatically to maximise gross merchandise value, while Symphony Creative Studio allows sellers to produce product videos from single images and host AI-driven live streams 24/7.
The Shopify APAC representative advised sellers to think beyond individual transactions, stressing the importance of building owned customer relationships through direct channels and repeat engagement.
“Marketplaces are where you get discovered. But the brands that win long term are the ones that own their customer relationships, and that starts with building a presence beyond the marketplace. In this age of AI, the sellers who combine omnichannel reach with owned customer data will be the ones who grow fastest,” said head of market development APAC, Shopify.
The potential of Facebook Live as a high-growth revenue channel was made clear by the Meta representative, who highlighted its untapped opportunity for Malaysian sellers.
Importantly, BigSeller’s native integration with Facebook Live enables seamless order management during live streams, alongside orders from Shopee, Lazada and TikTok Shop, eliminating manual reconciliation and platform switching.
Beyond the platform sessions, Victor Chow, Shopee SuperXpert, challenged attendees to examine the habits and decisions that separate profitable Malaysian sellers from those who remain stuck.
Ts. Cheng Kam Ching, co-founder of MiKali Commerce, inspired sellers with a session on purpose-driven business building, reminding them that mindset matters as much as tools.
Shahbaaz Ali, founder of LeapScout, rounded out the afternoon by demonstrating how sellers can leverage AI today to optimise listings, sharpen pricing and improve ad performance across platforms.
Attendees also explored exhibition booths showcasing essential e-commerce services designed to accelerate digital business growth, such as cross-border payments, advertising solutions and storefront design.
The 2026 BigSeller Malaysia E-Commerce Summit made one message crystal clear: The tools, knowledge and platforms for growth are accessible. What separates sellers who succeed from those who plateau is the willingness to take action.
