Maggi unites communities and youth, continuing the “Bubur Lambuk” Ramadan tradition

Maggi Malaysia has supported the tradition of donating “bubur lambuk” to communities during Ramadan for over 50 years.

This Ramadan, the brand continues the tradition, strengthening its long-standing commitment through Maggi Bubur Lambuk Berkat Setempat, uniting mosques, neighbourhood associations, universities and local organisations to prepare and distribute over 400,000 bowls of Bubur Lambuk across more than 300 locations nationwide.

The initiative, rooted in compassion and generosity, reflects Maggi’s belief in giving back to the communities it has long served.

Nestle Malaysia chief executive officer Juan Aranols said the company has the responsibility to stay close to the communities that have supported them for generations.

 “The Bubur Lambuk tradition reflects the values of togetherness, care and generosity that are deeply rooted among Malaysians. Through initiatives such as Maggi Bubur Lambuk Berkat Setempat, we hope to continue supporting local communities while encouraging younger generations to take part in carrying forward this meaningful tradition,” he said.

Beyond contributing ingredients, Maggi provides flavour solutions and cooking support to ensure large-scale preparations are carried out smoothly while preserving the regional character of Bubur Lambuk. The Maggi CukupRasa seasoning enhances flavour and ensures consistency in large-scale cooking.

This year, the initiative expands to selected universities including Universiti Putra Malaysia (UPM), Universiti Teknologi MARA (UiTM), Universiti Malaysia Kelantan (UMK) and Universiti Malaysia Terengganu (UMT), alongside collaborations with women’s associations such as Puspanita, Suri Rumah Rahmah (SRR) and Penerokawati.

By involving students and community women’s groups in large-scale cooking and distribution efforts, Maggi helps keep the tradition alive across generations while giving younger participants valuable exposure to its cultural significance.

“Student participation in initiatives like this offers a very meaningful experience for them,” said Aishah Azizi, head of the Bubur Lambuk Cooking Team at Masjid UPM.

“It goes beyond preparing Bubur Lambuk – it gives young people the opportunity to understand the values of community cooperation, appreciate long-standing traditions and carry forward cultural practices that are deeply rooted in our society.

“We appreciate Maggi for empowering the next generation to help keep this tradition alive,” she said.

Maggi is shining a light on Bubur Lambuk cook-ups nationwide, highlighting participating locations and the scale of preparations while spotlighting dedicated cooks, volunteers and community members behind every pot, celebrating the shared spirit that makes Ramadan meaningful.

For Maggi, Bubur Lambuk symbolises unity, generosity and the simple act of sharing.

Maggi Malaysia business executive officer Ivy Tan Link Cheh said the bubur lambuk tradition reflects the spirit of togetherness and community cooperation that is deeply rooted among Malaysians.

“Through this initiative, Maggi has the opportunity to work hand in hand with communities across the country to preserve this tradition.

“Here today at PPR Hicom, we are honoured to collaborate with community partners to prepare and distribute 1,800 bowls of Bubur Lambuk to local residents.

“We hope initiatives like this not only support communities in meaningful ways, but also inspire younger generations to carry the tradition forward,” she said.

For more information on Maggi’s Bubur Lambuk initiatives and Ramadan activities, visit https://www.maggi.my/ms/aktiviti-maggi/dikaulah-jiwa-ramadan/ or its social media channels.