M+Global by Malacca Securities has launched Malaysia’s first stockbroking concept store at KL Eco City, Kuala Lumpur on Sept 23, 2025.
Billed as Malaysia’s first of its kind stock trading retail experience, the concept store elevates fintech with a human touch to help Malaysians, particularly youth in the 25 to 45 age group, to bridge their financial knowledge gaps with complete clarity and confidence in a premium, physical location.
“The concept store cements M+Global’s brand promise of “Less Guessing, More Guiding” to help Malaysians move beyond just saving to actively growing their wealth through sound investment knowledge,” said M+Global maanging director Lim Chia Wei at the opening ceremony.
She added that the store’s focus on education was aimed at helping move Malaysians beyond just saving to actively growing their wealth through a combination of expert advice, basic knowledge and sound investment strategies.
“In addition to our own stable of over 200 in-house licensed investment experts, the M+Global Concept Store will be playing host to an exciting line-up of sharing sessions, talks and seminars with other investment professionals, to provide a rounded and complete picture of financial knowledge,” Lim said.
The event was attended by representatives from Bursa Malaysia, Malaysia Digital Economy Corporation (MDEC) and featured a special tele-presentation by Toh Ee Wei, Malaysia’s rising badminton star.
The concept store is packed with features including a product experience zone, investment learning hub, merchandise retail, private consultation as well as interactive photo experience zone.
According to the 2024 Financial Capability and Inclusion (FCI) Demand Side Survey conducted by Bank Negara, many Malaysians remain vulnerable to financial shocks with 61% of Malaysians have difficulty raising as little as RM1,000 in an emergency.
Additionally, poor financial management is a concern, with a notable number of Malaysians, particularly young people, feeling burdened by debt from student loans and personal credit with the same survey showing as many as 26% of Malaysians feeling they carry too much debt.
To address persistent challenges with low financial literacy, Lim said M+Global will leverage its over 60 years of experience in the financial services sector to guide Malaysians with sound financial knowledge tailored to their investing needs, from its in-house stable of over 200 licensed experts.
This exclusive service underscores M+Global’s commitment to making investing not just about tools and knowledge, but also about guidance and personal growth.
At the event, Lim also announced the appointment of Malaysian badminton rising star, Toh Ee Wei as its first Brand Ambassador.
“M+Global is very excited to partner up with Toh in guiding Malaysians with sound financial knowledge. Toh’s role as brand ambassador follows in the footsteps of her father who has served M+Global for over 20 years.
“We’re proud to see their family legacy continue to grow with M+Global and look forward to working closely with her to bring our mission of self-empowerment through financial knowledge to Malaysians.
“Additionally, we will look to Toh to promote financial literacy and financial planning amongst our national athletes.”
