Heineken Malaysia Bhd’s acclaimed Star Academy programme is back this year, and raising the bar in the food and beverage (F&B) services sector once again.
The programme will be held in Selangor, Perak, Johor, Penang, Sabah, and Sarawak, aiming to train over 1,300 bartenders effectivley and master bartending skills and compete for the coveted National Top Bartender title.
This year, the programme introduces “Tap Into The Future,” an immersive virtual reality (VR) training experience that redefines skills mastering.
This cutting-edge enhancement delivers a fully multisensory learning experience where bartenders engage their sight, touch, and sound to enhance memory retention and deepen mastery of pouring techniques and product knowledge. The VR module provides a gamified, scenario-based learning environment, making complex concepts more accessible and enjoyable for bartenders.
Since its inception in 2018, the programme has trained over 11,000 bartenders in mastering the art of the perfect pour.
This year, the programme continues its mission with renewed energy, blending innovation and quality bartending services.
Heineken Malaysia managing director Martijn van Keulen said they believe that excellence in service began with investing in people.
“Now in its eighth edition, Star Academy continues to champion this ambition by equipping local talents with advanced skills that prepare them to thrive in a competitive, ever-evolving F&B landscape.
“Through this programme, we aim to shape future-ready bartenders who drive Malaysia’s hospitality and tourism experience.”
The Star Academy programme offers training on the art of the perfect pour, covering essential elements such as optimal temperature, gas pressure and glassware cleanliness.
Olive Tree Group founder and managing director Leslie Gomez said, “Star Academy has truly raised the bar for our team. Our bartenders are now more confident, precise, and passionate about delivering the perfect serve every time.”
Echoing this sentitment, Kent Chua, founder of The Beer Factory said, “Star Academy takes our bartenders beyond routine, making them more confident and proud of their craft. In a tough industry, that pride sets them apart, and it’s the same drive that has made us home to world bartender champions.”
Heineken Malaysia trainer and commercial quality manager Cian Hulm said the new approach for training using VR technology could unlock fresh levels of creativity.
“Every year, we see incredible growth in our bartenders, not just in skill, but in confidence and passion too.
“For 2025, I’m excited to see how they embrace the new VR training and push their limits. I hope to witness bold creativity, stronger mastery, and maybe even discover the next National Champion who will make Malaysia proud once again,” he said.
For more information, visit www.heinekenmalaysia.com
