This 68th Merdeka Day, Japanese snack food Pocky goes local with two new variants – Durian and Ondeh-Ondeh flavours.
Made with real and natural ingredients, Pocky Durian and Pocky Ondeh-Ondeh are a celebration of Malaysia’s beloved flavours in every bite.
Pocky Durian delivers a bold take on the King of Fruits, coated in a rich, creamy durian-chocolate layer made with real durian, while Pocky Ondeh-Ondeh captures the essence of the traditional kuih with a pandan chocolate coating topped with real desiccated coconut for a subtle hint of saltiness, wrapped around a nostalgic palm sugar-flavoured biscuit stick.
These delightful flavours, paired with Pocky’s signature crunchy biscuit stick, create a fun and sensory treat that brings local favourites to life in a whole new way.
“Malaysians are passionate about food and proud of our traditional flavours. With Pocky Durian and Pocky Ondeh-Ondeh, we’re sharing the happiness of traditional and familiar flavours in a new way that combines culture, flavour and creativity,” said Lee Yeen Theng, managing director of Glico Malaysia & International Cluster.
Both the festive packs are presented in vibrant packaging inspired by Peranakan designs, featuring photorealistic illustrations and highlight the use of real ingredients – delivering not just a delicious experience, but one that celebrates Malaysia’s colourful cultural tapestry.
In conjunction with the new flavour launch, Pocky has teamed up with homegrown street artist Abdulrashade to unveil the ‘Share the Taste of Heritage’ street art that pays homage to Malaysian heritage.
Its essence is beautifully captured in a specially-commissioned mural by Glico Malaysia – a share-worthy piece of street art that features Malaysia’s unique harmony of cultures and traditional motifs found in everyday life.
The mural offers a colourful tribute to the rich diversity of Malaysian life, right where heritage meets modern urban culture. It’s a vibrant expression of what unites Malaysian people, with emphasis on cultural unity, national pride and a shared love for local food. These shared connections inspired the artwork, which blends traditional Peranakan motifs with youthful energy – incorporating hobbies like photography and skateboarding – to capture the spirit of Malaysian youth.
“This mural brings that spirit to life, showcasing the talent of local artists and heritage flavours while celebrating Malaysia’s unity and diversity. As we mark our 68th Merdeka together, we look forward to many more years of bringing healthier days and wellbeing to all Malaysians,” Lee added.
Abdulrashade said, “As a Malaysian street artist, I’m proud to create something that speaks to our shared identity. Coming from Penang, I grew up surrounded by Peranakan culture, and my family owns a durian plantation – so this piece is very personal.
“The mural is about unity, youth and heritage. I hope it inspires more people to see how street art can tell our national story in new ways.”
The ‘Share the Taste of Heritage’ street art will be on display by Merdeka Day on the wall of Restoran Alam Berkat Mamak, located at No. 53 Jalan Doraisamy, off Jalan Dang Wangi, 50100 Kuala Lumpur.
The Pocky Durian and Pocky Ondeh-Ondeh local flavours in a crispy biscuit stick are now available at leading supermarkets, convenience stores and online via Shopee at RM3.40 per box
