I’M CEO officially launches with “Second Life” concept

The I’M CEO Lifestyle Club has been officially launched on August 24, 2026, at Hextar World Empire City, Petaling Jaya, with its core “Second Life” (第二人生) philosophy.

The lifestyle and network platform focuses on empowering midlife and mature individuals navigate and enrich their “Second Life” to break boundaries, rediscover forgotten goals, and turn long-held dreams into reality.

I’M CEO was co-founded by Malaysian cross-disciplinary elites, with a core team that brings together diverse perspectives and robust resources to its mission.

The brand believes that life has no age limits; and it is never “too late” to pursue new ambitions, reinvent yourself, or take charge of your own destiny. It challenges the conventional narrative around aging, encouraging individuals to break out of existing social or mental boxes; and serves as a community and lifestyle incubator where mature individuals can confidently reinvent their interests, explore new career paths or rewrite their life stories.

Starting anew is possible at any age because accumulated life experience and wisdom provide unique psychological strengths for reinvention. No matter your age or stage in life, you can break through existing frameworks, explore new possibilities, and create new value for yourself and society

Operating under the slogan “One Life, Many Lives,” the lifestyle club provides members with curated experiences, personal transformation, social networking and collaborative business opportunities.

The event brought together over 300 VIP guests, business socialites, celebrities and public figures.

Dr May Tan, the president of I’M CEO Lifestyle Club Malaysia highlighted during the launch event that the core philosophy of the brand centers around the concept of a “Second Life”, strategically targeting midlife to mature individuals, identifying them as a highly resonant and frequently underserved demographic.

“Life does not have a fixed script or age limits. The concept of a “Second Life” is not about rejecting one’s past, but using accumulated wisdom to reinvent oneself.

“Through lifestyle experiences, social connections and diverse activities, I’M CEO hopes to encourage more mature individuals to rediscover their interests, explore new lifestyles and embrace new possibilities in life,” she said.   

Also present at the event were Petaling Jaya MP Lee Chean Chung, I’M CEO honorary advisor Datin Wira Dr Kym Sit May Yin, Thousand of Years Media (ToYm) creative director and Dong Lin co-founder Nini Wong, and I’M CEO co-founders Lavelle Lee and Kanjo Ooi.

The organization also announced a strategic partnership with Thousands of Years Media (ToYm) for the reality show “Living the Second Life” (玩嗨第二人生) which highlights the transformational stories of 100 everyday individuals from mature demographics.

Centred around the theme of “My Ideal Second Life”, the programme aims to give everyday Malaysians from different walks of life an opportunity to rediscover themselves, take on new challenges and experience the second life they envision for themselves.   

Through the I’M CEO Lifestyle Club and the “Living the Second Life” reality show, the brand hopes to encourage more mature individuals to let go of conventional expectations about how life should be lived, and bravely  embark on their own ideal second life.