Guinness Malaysia is back with its annual Guinness St. Patrick’s Day celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage.
The brand is celebrating St. Patrick’s Day “Our Day to Remember” campaign with a series of activities, games and giveaways at participating outlets and bars at participating outlets and bars from now until the end of March.
St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, Guinness Malaysia is introducing St. Patrick’s charms via AR to showcase their unique touch and give life to their pint.
All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, and they can share their very own creations on their social media pages to commemorate the occasion.
Consumers who purchase two sets of Guinness at participating outlets will receive a free glass, as well as these unique charms brought to life.
Leading up to the big St. Patrick’s Festival on March 14, fans can purchase their favourite Guinness products to get the exclusive Guinness cooler bag for free.
All shoppers have to do is purchase two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at participating hypermarkets, supermarkets and convenience stores or purchase two sets or buckets of Guinness products at participating pubs and bars.
Meanwhile, those who purchase a carton of Guinness products on Drinkies will receive the Guinness cooler bag as well.
Apple Watches are also up for grabs at participating convenience stores throughout the campaign period.
“Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s “Our Day to Remember”, we want to reward Guinness lovers with new experiences and giveaways,” said Shaun Lim, marketing manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad.
Lim added, “From a touch of personalisation with our AR filter to make the day truly yours, to expressing yourself with the unique collection of icons at your favourite pubs and bars, we can’t wait to see how our fans celebrate with us this year.”
Fans can celebrate with Guinness this St. Patrick’s Day at their favourite pubs and bars where there will be St. Patrick’s Day activities, stand-up comedy nights, parades, games and live bands.
For the full list of participating outlets, go to https://guinnessstpatricks.com/
Those who want to personalise their pints via AR can do so at https://guinnessstpatricks.com/pint-sized-charm/.
For more information about the Guinness St. Patrick’s campaign, go to https://guinnessstpatricks.com/, and Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.
