CeraVe, a dermatological skincare brand, was officially launched in Malaysia at The Bookmark, APW Bangsar, Kuala Lumpur on Feb 29, 2024, making its products available at major pharmacies across the country.
CeraVe introduces its six-core products to cater to diverse skincare needs, with a focus on addressing prevalent skin issues in Malaysia, such as sensitive skin, dry skin and atopic dermatitis resulting from damaged skin barrier.
These products include moisturizing cream, moisturizing lotion, foaming cleanser, hydrating cleanser, AM facial noisturising lotion and PM facial moisturising lotion.
CeraVe’s journey began in 2005 with the recognition that dermatological skin issues often stem from decreased levels of ceramides in the skin resulting in disrupted skin barrier and this in turn causes skin dehydration, dryness and irritation.
Based on this scientific understanding, a panel of certified dermatologists formulated CeraVe with three human skin-identical ceramides (ceramide 1, 3, and 6-II), fatty acids and other lipids, delivered through MultiVesicular Emulsion Technology (MVE).
The MVE technology not only restores skin barrier function but also provides long-term moisturization with just one use, ensuring the skin is constantly hydrated and improving skin health.
During her speech, Ashlee Ng, the general manager of L’Oreal Malaysia’s dermatological beauty division, emphasized the importance of accessibility to dermatologist-backed products in improving skin health.
“With only one dermatologist for every 241,000 people in Malaysia, many individuals lack access to professional skincare recommendations. CeraVe, globally recognised for its efficacy in restoring the skin’s natural barrier, aims to bridge this accessibility gap for Malaysians,” she said.
Ng added, “We are committed to expanding access to skincare products like CeraVe in Malaysia, while also empowering individuals with knowledge, as this will greatly contribute to improved skin health for many.”
The launch event featured a panel discussion focusing on the skin barrier’s crucial role in maintaining overall skin health.
Experts emphasized the crucial need to protect and restore the skin barrier, with poignant real-life accounts from individuals grappling with skin conditions like psoriasis and eczema reinforcing the necessity for effective skincare solutions. Brand representatives elaborated on CeraVe’s ground-breaking formulations and wavering commitment to nurturing a healthy skin barrier.
From March 1-3, 2024 the public is invited to visit the Bookmark at APW Bangsar to explore CeraVe’s product range, gain insights into the significance of restoring the skin barrier, and receive complimentary samples and gifts.
Additionally, visitors can receive free skin hydration analysis and indulge in moisturizing hand massages provided by visually impaired massage therapists.
