Heineken Malaysia has raised RM3.9 million for Universiti Tunku Abdul Rahman (UTAR) Hospital in Kampar, Perak though its annual Tiger Chinese Education Charity Concert (Tiger CECC) programme.
The funds raised from the Tiger CECC event will go towards enhancing the facilities and amenities at UTAR Hospital.
“We are proud of Tiger Beer’s role in gathering local communities to celebrate the Joy of True Togetherness. As a responsible and progressive company, we believe that our growth is connected with the well-being of our communities.
“Through Tiger CECC, we aim to provide a platform to raise much-needed funds that help shape and develop Malaysia’s communities and future leaders. At the same time, we are encouraged by the amazing response and generosity shown by UTAR as well as all who have contributed to this cause,” said Heineken Malaysia managing director Roland Bala.
The event, held at the HGH Convention Centre, Sentul in Kuala Lumpur on Nov 3, is one of the eight shows organised by Tiger CECC this year, aimed at assisting communities in Malaysia.
Bala said Tiger CECC’s contribution to the hospital will further boost the hospital’s outpatient and in-patient treatment facilities, diagnostics, and medical and mental health support.
“The funds will also make an impact in enriching the hands-on training, education and research for UTAR’s medical students and future healthcare professionals.
“This is the first year the social impact program extended its support beyond schools to a hospital, contributing to the hospital’s overall development by raising RM 3,911,863.00 to benefit both the local communities and medical students,” he added.
The concert featured performances by artistes Wu Jia Hui, Yee Yee, Victor Lee, Z Yan, Zac Chi Chiang, Jyin and renowned Malaysian Chinese music group Freddie & Catz.
Also lending his support to the event’s cause was guest singer Chris Cheong, acclaimed winner of the Astro 2020 Classic Golden Melody Singing Competition.
There was also a dance performance by the Tiger CECC dancers.
