Mercedes-Benz Malaysia staged its fifth installation of the annual Mercedes-Benz Fashion Week Kuala Lumpur 2023 (MBFWKL) at Zepp Kuala Lumpur on June 8-10, 2023.
With the theme “Electric is the Attitude”, this year’s show unveiled a showcase of fashion-forward designs that intertwine luxury and sustainability.
The captivating collections featured cutting-edge sustainable fashion from designers, fashion labels and lifestyle brands headlined by Li’s Atelier, Fondest, Xue S, Justin Yap, Weihaoyong, Emri Vision, Dickson Lim, Ivan Young, Cahaya Studios, Kree, Outdwell, Coterie by Celest Thoi, Noiz by A-Jane and Jan Sober.
Mercedes-Benz Malaysia also unveiled two new electric models, the Mercedes-AMG EQS 53 4MATIC+ and EQE 53 4MATIC+, solidifying its dominance in the performance luxury segment and its commitment to sustainable mobility.
Mercedes-Benz Malaysia CEO and president Sagree Sardien said, “At Mercedes-Benz, we focus on creating timeless designs that reflect exceptional craftsmanship, creativity, and technical expertise. And now, sustainability is at the core of our vision.”
She added, “Mercedes-Benz Fashion Week not only celebrates the luxury of our cars but also embraces sustainable fashion. Through this platform, we proudly honour the talented individuals in the fashion industry who not only embodies the essence of luxury, but also focuses their design and creativity on sustainability.”
Mercedes-Benz Cars Malaysia & SEA II vice president of sales and marketing Bettina Plangger said MBFWKL 2023 is redefining the fashion landscape by embracing sustainability as a driving force.
“By showcasing stunning collections that merge style and eco-consciousness, we inspire a new generation of fashion enthusiasts to make a positive impact. With the newly unveiled Mercedes-AMG EQS 53 4MATIC+ and Mercedes-AMG EQE 53 4MATIC+ taking center stage, it is a perfect representation of fusion between fashion, cutting-edge automotive technology and sustainability,” she said.
MBFWKL 2023 serves as a platform where both emerging and established designers from the local and regional fashion scene converge to unveil their captivating collections that embody sustainable principles.
Over the past years, Mercedes-Benz has established itself globally as a partner of select fashion events, engaging in over 60 fashion platforms across the globe, and fostering creativity and innovation in the fashion realm.
Through its Mercedes-Benz fashion programs and collaborations, the automotive manufacturer has provided support to around 170 designers across more than 30 platforms worldwide, including Milan, London, New York, Beijing, Australia, Prague, Istanbul, Berlin and Accra, leading the way in responsible future in the fashion industry.
