CarlsCrib by Carlsberg brought together football fans in a two-day immersive celebration of football, music, food, entertainment and beer all under one roof to over 8,000 people from May 24-25, 2025 at JAM PJ, Petaling Jaya.
As part of the #BestWithCarlsberg campaign, the event provided fans exclusive access to premium match screenings, epic performances and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable.
Carlsberg Malaysia managing director Stefano Clini said, “CarlsCrib is our way of uniting football fans of every kind, by bringing both diehard supporters and casual fans together, and providing access to more of the best – the best beer, the best vibes, and the best game night. We promised fans an elevated experience, and CarlsCrib delivered in true #BestWithCarlsberg style.”
Guests enjoyed dynamic live performances by local and international headliners, including Pakho Chau from Hong Kong, Malaysian songstress Dior, and Vinai from Italy, one of the world’s top DJs, and a live screening of Liverpool FC.
Fans explored vibrant zones throughout the venue, tested their football skill at the Golden Boot, went virtual at the e-Game Hub, showed off their skills on the Juggler Field, mixed cocktails at the hands-on CarlsBar Mixology Workshop and got game-day ready with neon tattoo painting, grooming and braiding at the Styling Bench.
CarlsCrib also invited guests into a VIP locker-room-inspired setting, which featured photo moments and exclusive memorabilia on display.
One of the biggest highlights of the night was the Grand Prize giveaway with two lucky fans (and their mates) won tickets, accommodation and training passes to watch Premier League champions Liverpool FC (LFC) take on AC Milan live in Hong Kong.
One winner, Cheah Kok Huy said “I’ve been a Liverpool fan my whole life. It’s a dream come true to see them in action. Watching them live with my best mate? Absolutely unreal. I never imagined I’d get this close to the team I’ve loved for years. Thank you Carlsberg, for making it happen!”
With CarlsCrib as the showpiece, the celebrations will continue through Carlsberg’s ongoing #BestWithCarlsberg consumer promotion.
Ten football fans still stand a chance to win the ultimate experience, a trip for two to see Liverpool FC live at Anfield Stadium in the UK.
To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or order Carlsberg at their favourite participating bars and eateries.
In addition to the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys, perfect for fans looking to represent the Reds in style.
To get fans all in for game nights, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags nationwide, ensuring Carlsberg is always within reach, so fans can focus on the match.
Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 in prizes, bringing mates together and turning match nights into memorable experiences.
For more information about the campaign, visit bestwithcarlsberg.my/football or its official social media channels @CarlsbergMY on Facebook and Instagram.
Carlsberg and all its activities and promotions are strictly for non-Muslims aged 21 and above. Carlsberg advocates responsible consumption and urges everyone to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.
