Nestle Malaysia’s ‘Let’s Recycle for Charity’ campaign to inculcate greener habits among Malaysians has been a success with over 300 tonnes of recyclables collected from households in the Klang Valley.taget
The campaign, leveraging on Nestle Malaysia’s door-to-door recycling programme (D2D) and strata recycling programme, has collected a total of 342 tonnes of Dry Mixed Recycling (DMR) materials.
The company had pledged to donate a total of RM20,000 in duit raya to support those in need, when a minimum of 300 tonnes of recyclables is collected.
The one-and-a-half months initiative from April 15 April to May 31, 2022, targeted households in the Klang Valley covering a total of 70,000 households throughout the duration of the campaign.
Having successfully achieved its target, the company presented the duit raya along with product hampers to two charity homes nominated by participating residents which are Pusat Jagaan Sri Mesra in Ampang, Selangor and Rumah KIDS in Subang Jaya, with each home receiving RM10,000 in cash and a year’s worth of supply of Nestle products.
“Generosity and charity are central to the spirit of the Raya festivities. With that in mind, we wanted to provide Malaysians with a platform to give back to the community during the recent Ramadan and Raya season. We are truly heartened by the positive response to our campaign and deeply grateful to the many Malaysians who were willing to adopt greener habits to support those in need,” said Nestle Malaysia group corporate affairs executive director Dato’ Adnan Pawanteh.
“More importantly, this is also part of our drive to tackle plastic waste in shaping a waste-free future. Engaging and educating the public on recycling is key to our efforts, and this campaign presented an excellent opportunity to inculcate good recycling habits for a more sustainable future.
“In conjunction with the festivities, we also provided relevant recycling tips for the residents such as recycling kuih raya containers,” Adnan added.
Since its inception in 2020, Nestle’s pioneering waste collection and recycling programme had collected over 2,000 tonnes of DMR through D2D recycling programme covering over 70,000 households throughout the Klang Valley. It aimed to reach 100,000 households by year end.
Nestle Malaysia’s recycling programmes are supported by Majlis Bandaraya Petaling Jaya (MBPJ), Majlis Bandaraya Subang Jaya (MBSJ), Majlis Bandaraya Shah Alam (MBSA), Alam Flora Environmental Solutions (AFES), KPT Recycle Sdn Bhd and Tetra Pak Malaysia.
