The team from Pusat Kebajikan Care Haven, Johor was named the first prize winner of the 2021 #AyamFutureCreator competition.
The group 2 team of four children aged 12 – 15 impressed the judges with their recipe of Tuna Salad made from Ayam Brand products.
“We are so happy to be first placed and truly appreciate the RM2,000 PTPTN savings plan prize for our team. We love to cook and always help in the kitchen.
“Joining the #AyamFutureCreator program has taught us how to edit videos and craft social media content. We’re more confident now and plan to post more often. Maybe even start our own YouTube channel,” said Nicholas Hiew, 15, who was overjoyed at the win.
Pertubuhan Kebajikan Rapha Kuantan, Pahang came in second winning RM1,200 in PTPTN savings plan for their team of four. Their recipe for Spaghetti Tuna had an East Coast spin to it.
The third-placed team went to Caring for the Future (Malaysia) from Sabah with their recipe of Baked Beans with Cabbage and Egg. The team of four won RM800 in PTPTN savings plan.
Five other teams each won the consolation prize of RM400 in PTPTN savings plan.
Ayam Brand general manager Chin Lee Foon congratulated the future creators for stepping out of their comfort zones and taking on the role of content creators from being content consumers.
“Ayam Brand is proud to provide this platform to encourage healthier eating habits and better nutrition choices, providing access to experts in nutrition and content creation as guides and mentors to spark new livelihood ideas among these talented children,” she said.
KPJ Damansara Specialist Hospital dietitian Boh Shi Hui said the children were very receptive and curious about nutrition.
“While their daily diets tend to be carbohydrate heavy, sharing the Malaysian Healthy Plate #SukuSukuSeparuh concept is helping them make better nutrition choices.
“I’m glad to see that they practiced the balanced diet in their videos. Many recipes were well-balanced and simple enough for children their age to prepare. Parents who want to encourage their kids to learn some creative and healthy recipes can use these as a resource. We are proud to have mentored these future content creation stars,” she said.
Arianna said, “Content creation requires creativity, time, effort and skills. During the mentoring sessions, they are very interested in the technical aspects of creating content, however they need to balance the technical side with more creative ideas. Keep pushing yourselves to excel, guys!”
The #AyamFutureCreator program was introduced as part of the Ayam Brand Community Care Campaign 2021 that supports healthier diets based on the Malaysian Healthy Plate (#SukuSukuSeparuh) concept
Ayam Brand provided two-month supply of its food products to 32 charity homes nationwide and a specially curated content creation starter kit.
The Ayam Brand team, dietitians from KPJ Damansara Hospital and content creator Arianna Natasha guided and mentored teams from each of the homes on nutrition, health and developing engaging content over an eight-week program.
Finalists from 21 teams were selected from more than 100 participants.
Future creators were shortlisted based on their 1 to 3-minute video content submission. Judges from Ayam Brand, KPJ Damansara Hospital dietetics team and Arianna Natasha evaluated the healthfulness and creativity of the recipes, food preparation and presentation, content and video flow, production and cleanliness.
Here is the list of winners of #AyamFutureCreator to follow for a fresh perspective on food made with love and Ayam Brand products:
First prize:
Pusat Kebajikan Care Haven Bhd, Johor (Group 2)
View their content here
Second Prize:
Pertubuhan Kebajikan Rapha Kuantan, Pahang
View their content here
Third Prize:
Caring for the Future (Malaysia) Bhd, Sabah
View their content here
Consolation Prize:
• Persatuan Kebajikan Kanak Kanak Yatim Rumah Visi (Vision Home) Ipoh, Perak
View their content here
• Pertubuhan Kebajikan Anak Yatim dan Asnaf Kelantan
View their content here
• Pertubuhan Kebajikan dan Bimbingan At Taqwa, Selangor
View their content here
• Lighthouse Children Welfare Home Assoc., KL & Selangor
View their content here
• Pusat Jagaan Hajjah Fatimah Abdullah, Petaling Jaya, Selangor
View their content here
