CelcomDigi officially opened its third flagship retail store, CelcomDigi Store Life, on Nov 6, 2026 at 118 Mall, located inside the world’s second tallest skyscraper, Menara Merdeka Maybank in Kuala Lumpur.
This is CelcomDigi’s third Store Life flagship location, following previous openings at The Gardens Mall and Sunway Pyramid.
The store features interactive zones and experiences built with over 30 technology, gaming and lifestyle partners, including anchor brands like Samsung and Disney.
CelcomDigi’s chief sales and retail officer Cheng Weng Hong said customers today are looking for more than just products and services when they step into a store.
“As customers’ digital lifestyles continue to evolve, so do their expectations of how they engage with brands and technology. They increasingly value guidance and insights that help them make informed choices.
“That’s why we continue to invest in the Life store and bring together a growing ecosystem of partners that spans across connectivity, devices, content and digital experiences under one roof, in line with our goal of making connected living more accessible and be a trusted destination for all things digital,” he said.
Cheng said physical retail remains vital – delivering the hands-on support and trusted advice needed to bring technology to life.
“Together, these touchpoints strengthen how customers engage with CelcomDigi and reinforce our commitment to delivering the best experience at every stage of their journey,” he added.
The launch coincides with CelcomDigi’s annual Play Deals year-end campaign (running from Nov 11, 2026, to Feb 15, 2027), offering special promotions, device deals and limited-time opening specials.
