Fashionably Modest Asia returns for its second edition from Nov 13 to 15, 2026 at the Pavilion Arena, Pavilion Damansara Heights in Kuala Lumpur.
The three-day showcase brings together a mix of established local and regional Southeast Asian fashion labels, emerging designers and creative showcases, exploring the changing face of contemporary modest fashion.
Participating designers and creatives include Radzuan Radziwill, Asyraf Arrif, Enya Chok, Jeffery Goh, Shaznash, Zachrin Jaafars, Jeff Yeong, Raja Irfan, Russell Chin, Bumi Arman, SYOMSZ by Syomirizwa Gupta, Sara J, Nanalyana, Wan & Mary × Labreya, Atelier Prive Melson, Ashley@Kapas, Bidadara by DanielDolt, Inna Ddin, Thalia × Dayah, and Sharifah Kirana.
Among ASEAN designers participating are Monoloq, Ja.Socha, San & Sans, Island Shops from Singapore; and Ayn Abaya, IKYK (I Know You Know) and Nada Puspita from Indonesia.
Fashionably Modest Asia (FMA) 2026 lifestyle advisor Andrew Tan said that the first FMA demonstrated a strong, real audience demand for contemporary modest fashion and the creative regional talent driving it.
“For our second year, we want to take that conversation further.
“Fashion today is not only about creating a good collection. Designers also have to understand who they are, who they are speaking to and how they build an identity that audiences can recognise and connect with.
“FMA gives us an opportunity to put different designers, ideas, and audiences together and see where those conversations can lead,” he said.
The inaugural event challenged designers to create original runway pieces using dead-stock fabrics from their archives, pairing style with environmental awareness.
Entering its second year, FMA 2026 moves the conversation beyond visibility alone to explore the different ways designers are building identity, connecting with audiences and developing distinctive brands.
Across the programme, modest dressing is approached not as a single aesthetic or category, but as an evolving expression of personal style, culture, craftsmanship, and contemporary fashion.
The second edition also expands the relationship between fashion, media and audiences through a series of runway presentations involving some of Malaysia’s established lifestyle and women’s media platforms.
Majalah WM, Mingguan Wanita, Nona, and Hijabista will each present runway showcases during FMA 2026, pairing their established audience perspectives with selected designers and collections.
The collaborations form part of FMA’s wider approach to creating different points of discovery for participating designers, connecting the runway not only with the fashion community, but with audiences who engage with fashion through media, beauty, lifestyle, and personal style.
FMA 2026 is also collaborating with influencer and stylist Khainina Khalil who brings her distinctive personal style and contemporary perspective on modest dressing to the platform, moving the conversation beyond the runway to how everyday individuals style and interpret fashion.
She presented a chic and refined fashion showcase during the FMA 2026 media launch on Oct 21, 2026 held at Pavilion Damansara Heights.
Wardah returns as the official makeup and beauty partner, featuring beauty experiences and product showcases like Wardah Pep Plump Lip Oil, Crystal Secret skincare, and Skin Tints.
Eternity by ELFI joins as the official jewellery partner, making its runway debut in a special collaboration with designers Wan & Mary.
Fashionably Modest Asia is an independent fashion platform exploring modest wear as a contemporary cultural and lifestyle expression. Through fashion showcases, creative collaborations, and industry conversations, FMA connects designers, audiences, and partners while supporting the continued development of contemporary modest fashion.
