Nongshim Malaysia launches Season 2 of TikTok K-Drama short series “Impian Di Seoul”

Nongshim, the company behind Korea’s No. 1 instant noodle brand, Shin Ramyun, has launched Season 2 of its TikTok K-Drama short series, “Impian Di Seoul,” on July 21, 2026 at MyTown Shopping Centre, Kuala Lumpur, following the viral success of Season 1’s “Salju Di Busan”.

Starring local artistes Khai Bahar and Wany Hasrita, reprising their roles as Omar and Hanna, the interactive micro-drama streams exclusively on Nongshim Malaysia’s TikTok and allows fans to vote on the story’s ending, making the series a first-of-its-kind interactive TikTok K-drama experience.

Alongside the Season 2 premiere, Nongshim debuted the all-new Shin Ramyun Stir Fry Kimchi in Malaysia, celebrating Shin Ramyun’s 40th anniversary.

Produced by Red Communications, Impian Di Seoul explores ambition, authenticity, and Malaysian creativity through a bold new season of digital storytelling. It delivers deeper emotional twists, rising suspense, and addictive cliff hangers set to keep audiences hooked episode after episode.

The campaign also contributed to a notable uplift in product sales, reinforcing the growing influence of entertainment-led marketing among Malaysian consumers.

Premiering during the 9th Malaysia International Film Festival (MIFFest) 2026, the new season marks another milestone in Nongshim’s evolving storytelling journey, underscoring the growing recognition of branded microdramas as a legitimate and engaging entertainment format.

Nongshim chief executive officer and president Antonio Jo said the massive reception for their initial TikTok micro-series Salju Di Busan surpassed expectations, paving the way for the launch of Season 2 Impian Di Seoul,  alongside the introduction of the new Shin Ramyun Stir Fry Kimchi flavor in Malaysia.

“What began as a bold experiment has blossomed into a cultural phenomenon, uniting Korean and Malaysian audiences in a new wave of digital storytelling.

“Beyond strong viewership and audience engagement, we also saw meaningful business impact, demonstrating that authentic storytelling can create genuine connections with consumers.

“For Season 2, we are raising the bar not only to entertain, but also to celebrate the shared love for drama, food, and creativity that connects Malaysia and Korea,” he said.

Foo Siew Kheng, the commercial manager of GBA Corporation (official distributor and operator of Nongshim Malaysia) expressed deep excitement over the massive success of the pioneer TikTok K-drama short series Salju Di Busan, which captured local hearts.

“The first season also featured Nomgshim’s original soundtrack, Makan Cintaku, a soulful duet by Khai Bahar and Wany Hasrita that further deepened audiences’ emotional connection with the story.

“Season 2 is our commitment to keep things fresh by blending relatable stories with innovative digital formats that truly engage local audiences. And just like our stories, there’s always something new and flavourful we would like to introduce from Nomgshim,” she said.

Meanwhile, MIFFest founder and president Joanne Goh saidthat powerful narratives cross cultural and geographic boundaries, serving as a core philosophy for the festival’s mission to unite regional and global cinematic talent.

“As audience behaviours continue to evolve, it is exciting to see new forms of storytelling, such as microdramas, finding their place within the broader creative landscape.

“Projects like Impian Di Seoul reflect how brands, filmmakers and digital platforms can come together to create stories that are emotionally authentic, culturally relevant, and capable of resonating with audiences in meaningful ways,” she said.