Global dance music icon and Swedish DJ and producer Axwell will headline the all-new Heineken House in Kuala Lumpur on August 15, 2026.
The event, hosted at XOX Arena, The Arch Galeries, Kuala Lumpur, will feature a unique two-room music experience designed around the brand’s “Fans Have More Friends” philosophy to connect fans through shared passions.
Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.
The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around an immersive 360-degree center-stage layout.
Across both spaces, Heineken House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.
The main stage will be supported by an electrifying lineup of regional and local acts including Blink, Dirty Signal, Mr Yang, Viene, and AnnJo.
Headlining the Star Club will be Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ.
Bringing Heineken’s global ‘Fans Have More Friends’ platform to life locally, Heineken introduces ‘Just Say Hei’ (Hei is pronounced “Hi”) – a social and community-building campaign designed to help fans connect naturally through shared passions, encouraging people to turn a simple greeting into a new friendship.
The initiative offers fans immersive events and social warm-ups to help them find and bond with fellow fans through shared passions.
To help fans embrace the ‘Just Say Hei’ initiative, Heineken introduces Heineken House Sessions, a series of immersive club takeovers designed as a social warm-up ahead of the big night, Heineken House finale.
The first Heineken House Sessions music night takes place on June 20 at Lane 23, The Exchange TRX, Kuala Lumpur.
The sessions will then move to Melaka (July 11 – Ting Livehouse) and Penang (July 25- Tsin Livehouse), before culminating in the big finale, Heineken House on August 15.
Heineken Malaysia managing director Sean O’Donnell said Heineken House embodies the brand’s global ‘Fans Have More Friends’ platform, driven by the insight that shared passions and fathoms are powerful catalysts for bringing people together.
“Heineken House is built on a simple belief that people have more in common than they realise. Just Say Hei is that first step; a simple, pressure-free way to turn shared interests into real-world connections through what people already enjoy.
“What makes Just Say Heipowerful is how it comes to life across the journey, from Heineken House Sessions to the finale – creating opportunities for people to meet, connect and enjoy memorable experiences together through shared passions,” he said.
“There’s also a playful nod in the name itself. ‘Hei’ forms the first three letters of the brand and captures the spirit of Heineken, turning a simple greeting, paired with a Heineken in hand, into an effortless way for people to connect through shared passions,” he added.
Fans can secure their entry to Heineken House through specific promotions, including purchasing a special Heineken Music Pack (16 x 320ml cans) at participating supermarkets to receive a complimentary General Admission ticket; purchasing participating Heineken products for a chance to win 2x VIP passes; and commenting ‘Hei’ via the Heineken Malaysia Instagram to receive an invitation to the Heineken House Sessions.
Heineken and all campaign events and promotions are strictly for non-Muslims aged 21 and above.
Heineken advocates responsible consumption and urges consumers to not drink and drive. Always #EnjoyResponsibly.
