Zulimire Tuerxun, 24, representing Xinjiang, China was crowned Miss Chinese World 2026 at the pageant final held at Berjaya Times Square Hotel in Kuala Lumpur on May 30, 2026.
The 178cm-tall (5’ 10”) fashion model emerged victorious beating 17 other contestants from various countries and regions, taking home the RM10,000 cash prize and sponsored prizes, including Royal Scent and Dragon Ginseng products.
Phatcharamon Thepraksa, 19, influencer, representing Nonthaburi, Thailand, settled for the first runner-up spot while Bernice Yuen, 21, student from Hong Kong was proclaimed second runner-up.
Zulimire called her experience “overwhelmingly surreal”.
“I feel this is unreal, none of this is real,” she expressed disbelief, adding that her relentless effort to push through challenges paid off.
“I think it was all worth the hard work.”
“I feel truly proud and honoured to hold the title,” said Zulimire who credits her success to her supportive family.
Second-place winner Phatcharamon is proud of everything she accomplished during her journey.
“The moment I stepped foot in Malaysia, I dedicated myself to doing my best,” she said.
She expressed gratitude to all her supporters especially her fan club for their unwavering support during the entire competition in Malaysia.
Miss Chinese World (MCW) is a premier international beauty pageant founded by Tan Sri Datuk Danny Ooi. Guided by the theme “One Heritage, One World, One Crown,” the event celebrates female empowerment and Chinese heritage while promoting global peace, friendship and tourism. Delegates participate in corporate, community, cultural and tourism-driven activities.
